Pop-up events considered live communication and experiential marketing have become the latest marketing asset. But what is a pop-up success? One key strategic element strategy is to present a new idea in an innovative format.  //Have a clear vision of your goal and know how to measure it. A pop-up doesn’t necessarily have to sell anything. It is not about revenue, but much more.  It is about creating a new worthwhile experience for your customers. A pop-up wants to create a huge buzz and new customer touchpoints. It’s important to deliver the idea you have set in an innovative way. The idea must