Paris Fashion Week 2026: key dates, best areas for pop-ups and what brands should plan early
Paris Fashion Week 2026 remains one of the most competitive moments of the year for brands looking to gain physical visibility in one of the world’s most influential fashion capitals. For many international brands, knowing the official calendar is only the starting point. The real challenge often begins much earlier, when premium temporary spaces start disappearing and location becomes a strategic decision rather than a logistical one. If you are searching for Paris Fashion Week 2026 dates, the four key periods to watch are January, March, June and late September to early October. For brands planning a pop-up store, showroom or
Paris is getting ready to shine: Key dates for 2026 Fashion Week
And why you need to book your spot now! Every January, Paris becomes the undeniable epicenter of the global fashion world. Designers, brands, buyers, press, and content creators flood the city to experience one of the year's most influential weeks: Paris Fashion Week. If there is one perfect time to activate your brand in the French capital, this is it. THE DATES TO CIRCLE ON YOUR CALENDAR Paris Fashion Week – Menswear Fall/Winter 2026–2027: From Tuesday, January 20th to Sunday, January 25th, 2026 Haute Couture Spring/Summer 2026: From Monday, January 26th to Thursday, January 29th, 2026 Two consecutive weeks where all eyes will be on Paris.
SCUFFERS lands in Berlin with a unique pop-up store
Berlin pulses with a new creative energy. This time, it comes from Scuffers, the brand that has captivated a generation without the need for labels or formulas. Set in one of the most characterful venues in the city, their pop-up store has quickly turned into a hub for those drawn to fashion, true identity, and soulful design. A Brand with Its Own Identity From its inception, Scuffers has been clear about its purpose: to create pieces with their own voice, featuring an unmistakable aesthetic that doesn't aim to standardize but rather to accompany and enhance individuality.Their philosophy is straightforward: there are no prerequisites
New Pop-Up Store in Madrid by Label Rose!
Italian design, high expectations, and an opening that turned heads. This weekend marked the grand opening of the Label Rose pop-up store — the renowned Italian brand of bags and accessories has officially landed in Madrid, and it’s done so in style. 📍 Located at Calle Barquillo 7, right in the heart of the city, this temporary store is now the go-to destination for lovers of fashion and contemporary design. A flawless brand experience At Go–PopUp, we didn’t just secure the location — we delivered full project management to bring this space to life:● Coordination of production and local suppliers● On-site management and installation
Cold Culture takes over Milan: The streetwear defining trends!
Streetwear has evolved from an underground movement to one of the most influential trends in global fashion. Among the brands shaping this culture is Coldculture, a Spanish label that has captured the attention of a new generation looking for authenticity, community, and urban style with a distinctive edge. But how did this brand begin, and how has it managed to expand all the way to a fashion capital like Milan? The Origins of Cold culture: Entrepreneurship and a Passion for Creation The story of Coldculture is a perfect example of how passion for fashion, music, and urban culture can turn into a thriving
Succes Stories | Nude Project® x Go—PopUp
Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event that combined art, fashion and a dedicated community. And at Go-PopUp, we were there to make it happen. A concept that goes beyond fashion Nude Project isn’t just about clothing—it’s a creative platform for those who challenge the norm. Born in a small dorm room, the brand has skyrocketed to become a premium streetwear reference, blending minimalism, comfort, and attitude. Now, with their Nude Tour, they’re taking this philosophy to key cities
The psychology behind pop-up events: Why do they have such an impact on consumers?
In a world overloaded with options, grabbing consumers’ attention is more challenging than ever. However, pop-up stores have proven to be a powerful strategy for brands, creating an instant and lasting impact. But what makes these temporary spaces so irresistible? The answer lies in consumer psychology. 1. Urgency: Now or Never! Pop-ups leverage the scarcity and time-limited effect, creating a strong sense of FOMO (Fear of Missing Out). When customers know a store is available for only a short period, they feel the urge to act fast before it’s gone. 🔹 Example: A sneaker brand launches a limited-time pop-up where the first 100
Resounding success at POP MART’s first Pop-Up store in Barcelona
A Milestone for POP MART and Go-PopUp The world of designer toys and collectibles has witnessed a revolutionary moment with the opening of POP MART's first-ever pop-up store in Barcelona. This global brand, celebrated for its innovative designs and sought-after blind boxes, made its European debut with a sensational launch event. Behind the scenes, Go-PopUp played a pivotal role, not only by providing the perfect venue but also by spearheading the strategic execution of this international event. Why the Opening Matters Barcelona, with its vibrant art scene and global appeal, served as the ideal location to kickstart POP MART’s European journey. This pop-up
Key trends in events and pop-up stores that you can’t ignore.
In a world where experiences are increasingly valued, events and pop-up shops have become key tools for brands and businesses looking to connect in a unique way with their customers. But did you know that this trend also represents a unique opportunity for venue owners? Whether you own a retail space, an industrial loft or a gallery, you could be sitting on an asset that could generate significant revenue if you align yourself with emerging market trends. The rise of pop-up stores and experiential events The global market for pop-up stores and temporary events is booming. According to recent estimates, this sector
Creative ideas for your next event | Summer Edition
Summer, the most favored season for many and synonymous with festivals, fairs, and outdoor activities. It’s a time when people are more willing to go out, explore, and participate in events. What better way to capture their attention than with a striking presence during these months through a multitude of event options? Below, we share various perfect ideas for the summer, featuring events and activities primarily adapted to outdoor settings to enhance results and captivate our audience's desires. 1 | Themed Pop-up Stores Embrace the summer spirit and create pop-up stores with themes like "Tropical Vibes" or "Beach Party." Offer exclusive products and
Step by Step Guide to organize a Shooting in a temporary space.
In the competitive world of visual marketing, high-quality images are crucial to stand out and capture your audience's attention. Are you ready to take your brand's image to the next level? Discover how organizing a photo shoot in a temporary space can boost your presence both online and offline. Imagine how the images of your latest fashion collection, products, or services come to life in a unique and vibrant environment. From an industrial loft to an urban garden, temporary spaces offer the perfect backdrop to bring your creative vision to life. Why should you consider a photo shoot in a temporary space?
Success Stories: Brands that have transformed pop-up stores into unforgettable experiences
In the world of experiential marketing, the ability to create memorable experiences is crucial to stand out among the competition and leave a lasting impression on customers. An effective strategy to achieve this is through the transformation of temporary spaces into unique and captivating experiences. Below, we will explore some success stories of brands that have mastered this technique, inspiring others to follow their lead. 1. Nike: Nike House of Innovation Nike is renowned for its innovation in both products and marketing. In its "Nike House of Innovation," the brand transformed a temporary space into an immersive experience that merges technology and sports.
POP-UP STORES REVOLUTION THE LUXURY SECTOR
Many luxury brands have chosen to use pop-up stores as part of their marketing and sales strategies. These pop-up stores allow them to create exclusive experiences for their customers, generate buzz and stand out in the market. In 2022, these types of stores accumulated 68% of commerce activity deluxe. GET INSPIRED BY THE POP-UPS THEY HAVE MADE THESE LUXURY BRANDS GUCCI Gucci is known for its creativity in the world of pop-up stores. They have organized pop-up stores in various cities around the world to launch new collections and exclusive collaborations. LOUIS VUITTON Louis Vuitton has used pop-up stores to present its fashion and accessories collections in
Top 3 cities for a successful pop-up event
According to Savills, New York, Paris and London are the top 3 cities where physical retail continues to drive great sales. Compared to other locations, these resilient destinations have shown the right characteristics to bounce back quickly this year. There is a mix of factors that helps these cities perform so well. One common factor is robust domestic tourism, especially for London and New York. A domestic tourist is a person who's away from its usual residence but still located in its home country for at least one night. It seems that the staycation trend started during the summer after the pandemic.
That provocative pop-up restaurant in Madrid
To rent central locations in busy cities and offer surprising experiences: this is the case of Lamucca's first pop-up restaurant, located on the iconic Paseo de Recoletos in Madrid. Ding Dong, as it is called, is an example of ephemeral architecture and marketing applied to the food and drink sector, something that does not seem to be so common (yet). In this pop-up restaurant customers will be able to appreciate a very special interpretation of the classics – and not so classics – of international street food. But what conquers the most is the attitude. Good vibes, sprinkled with some provocation,
8 Creative Pop-Up Store Ideas
Take a look into 8 creative pop-up store ideas: the best temporary concepts of all time. 8. Adidas’ EQT Gaming Room Located in Barcelona, the two-day-pop-up store featured the brand’s top designs and game machines for visitors to enjoy. Clients saw the latest on Adidas’ innovation and took part in the fun and exclusive features only found in this shop. 7. Ikea’s Pop-Up Stores for its 20th anniversary in Spain For a week, Ikea hold a satisfying experience with a two-floors pop-up store in Madrid and Barcelona! Exclusive products paid tribute to the Swedish tradition and carried a sort of nostalgia feeling. The event also
The Stranger Things Pop-Up Store by Netflix in Barcelona
Things just got a little stranger in Barcelona. A secret pop-up store reveals itself in the heart of the city with no other news about what would take place in it. Netflix's biggest hit has dominated everyone's screen and now is coming to life with an opportunity that every fan could be actually part of. The event will take place this Friday 19th of January 2018 from 12:00 till 21:00 and will go down to Saturday 20th of January 2018 and the following Sunday from 11:00 to 21:00 in Carrer de Buenaventura Muñoz, one of our Go-PopUp spaces. Find Your Perfect Pop-Up
THE SECRET BEHIND THE IQOS STORES
Phillip Morris, the tobacco company, is reinventing itself: the secret behind the Iqos stores. The introduction of the new innovative product, Iqos, pushed to change also the marketing approach and launched temporary stores in key locations. We spoke with Thorsten Scheib, Director of Marketing and Member of the Board of Management of Philip Morris GmbH in Munich, and examined the secret behind the IQOS stores more closely. Thorsten, why is Phillip Morris counting on stationary and temporary stores for the launch of the new IQOS brand? IQOS is a tobacco product that requires a lot of explanation. We, therefore, need sufficient time
Welcome to the Coco Café
Throughout this year, the Chanel’s Coco Café has been travelling around the world with a single objective: to launch the company's new beauty products. In these ephemeral shops, there is more than just coffee on offer. You can also discover all the beauty novelties of the French Maison. There’s also the opportunity to get a mini makeover, sample new fragrances, get temporary tattoos and more! Find the perfect pop-up space for your idea ¿Would you like to have a Coco Café in your city?
IKEA Play Café Pop-Up Store
IKEA keeps opening pop-up stores around the world to create amazing shopping experiences for its consumers. This time, the Swedish brand has opened a café pop-up store in the city of Toronto, Canada. Located at 336 Queen St. W, the pop-up store will be opened for 11 days, until June 27. The name of the store says it all, IKEA Play Café is a place to play, shop and eat. Lauren MacDonald, Head of Marketing of IKEA Canada, said in the press release that “For the past two years, the theme at IKEA has been focused on life in and
Chanel opens Pop-Up Store in Saint-Tropez
It's not the first year that Chanel, the luxury brand, transforms the private mansion of La Mistralée in Saint-Tropez into a pop-up store. For the 8th year, the French fashion icon has taken up the residence and created an immersive experience for consumers during summer time in Côte d'Azur region. Mademoiselle herself used to reside in Saint-Tropez every summer and loved it. Karl Lagerfeld then picked the city for the venue for the brand's cruise collection for 2011 and has returned annually ever since. This year, the ephemeral boutique will be open from April 22 to October 2nd. In July and August, the company