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by Sophie Radtke If you are opening a pop-up store, there are a lot of ways to make the crowd happy. Try to think out of the box, do something new, something different. There are tons of possibilities of making the night special with a few little tricks. 1. Think about a

Discover some innovative fashion for women and men by IND-Berlin at Nina's pop-up shop on Brunnenstraße 195. Nina told us all about her pop-up experience, her lovely designs and let us in on a secret: Bring one of her postcards (designed like the cover photo) to Brunnenstraße 195 for a little surprise! Why did you choose Brunnenstraße 195

While, in the first decade of the new millennium, pop-up stores had represented a vanguard communication tool within the fashion and lifestyle industries that was only known to a quite exclusive circle of artsy people, opinion leaders, influencers and so-called lead customers, this ephemeral or “finite” retail format has, since

Great News! We' ve teamed up with our lovely friends at EyeEm to share our love for cities and to give you the chance to present your picture in a pop-up gallery. How? Take part in EyeEm's and Go—PopUp's photo mission »I Love My City« and send in pictures of your city moment for

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