SugarTrends – Local Shopping Goes Global
by Katja Feldmeier Remember that small boutique store near Camden Market that you discovered on your trip to London? Maybe you wish you could take the next plane to Copenhagen, just to get another box of those sweet and chewy fleur de sel caramels from an artisanal sweets shop in a
Ingo ist ein guter Vermieter. Ingo ist nett. Sei wie Ingo.
von Katja Feldmeier Ohne sie gäbe es keine Pop-Ups. Unsere Vermieter sind die Basis für die Verwirklichung jeder Idee. Einer, den wir für seine Offenheit, Flexibilität und enge Zusammenarbeit besonders in unser Pop-Up Herz geschlossen haben, ist Ingo aus der Torstraße 161. Wir stellen ihn als unseren Vermieter des Monats vor
How To Guide: Build Your Brand
»Invest, Be Consistent, Tell Your Story« Creating a strong brand identity from the get go doesn't only benefit the entrepreneur, but can equally help potential customers to understand and embrace a brand on the first encounter. The brand is, what sets you apart, what creates emotional ties and helps build recognition
From Programmer To Pop-Up Shop Owner
For Dani's last week in his pop-up shopon Brunnenstraße, we met him for an interview about his experience as a Horror Shop owner. Discover Spaces Dani, your shop is full of items with cute and creapy little monsters. Why monsters? What do you like about them? I love horror movies, I always have. I grew up
How-To Guide: Measure the success of your Pop-Up Store
There are many ways to determine the success or failure of a pop-up store. Of course, many times the main motivation is to sell, sell, sell. But besides revenue, in Go—PopUp we want to show you that you always win with a pop-up. We will show you 4 metrics to consider that