How a Mobile Pop-Up can help you to reach micro-segments of your audience in their natural environment.
Nowadays consumers have very busy and nomads lives, free time is wisely divided among important things: family, friends, wellbeing or interests such as education and entertainment. Brands need to find new ways to seize customers’ attention; ‘shock and awe’ is a new strategy to capture consumers’ time offering one of
Painting the Future of Pop-Up Retail with David Berdala in the Hidden Factory Space in Barcelona
Let’s start with a look back in history, we would like to give you a little inside on what happened during our last team event in Barcelona. We came together as a team to reflect on and paint the future of the business we are in— pop-up store retail and
How to prepare for “The Most Wonderful Time of the Year”? Start planning your Pop-Up Store now!
Some context on how Black Friday has become a frenzied day for shopping also in Europe and why the Holiday season is an important period to plan a pop-up store. Right now, temperatures outside are breaking records, in Europe, only last week there was a heatwave, so it is very difficult
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: a wheat field
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field. Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it with a physical location such as a store, a warehouse or a container; but what if nature were to be the setting
Yoochai joins Go—PopUp
Yoochai, Portugal's leading platform for booking short-term retail space, has been acquired by Go—PopUp. Both companies are known in the market for their vast amount of pop-up spaces in a variety of styles, that give clients from all around the world the opportunity to find the perfect location for their