Hello lovely people!
Its been an exciting time since the relaunch of our website on January 12th. Since then we promoted about 40 Pop-Up’s including the current ones and listed about 20 new spaces. We got a lot of requests from creative businesses all over Europe who asked for our help to pop up in Berlin to present their product. We connected them to space owners, provided our knowledge to set up a business in Germany, gave advice on the locations and provided contacts to Berlin-based agencies, who offer their know-how to make a Pop-Up as successful and sustainable as possible in terms of new followers and customers. With our iOS App we created a way to promote Pop-Up organisers in an easy to use and hyperlocal format, which experiences a great attention.
Pop-ups meet Berlin Fashion Week
Getting ready for Berlin Fashion Week 2014? Stay tuned with PopUp Berlin for the best Pop-Up’s in town during #BFW. Here we present a selection of Pop-Up’s (not only fashion) we’ve spottet so far, starting with the most popular.
Pop Up at BIKINI BERLIN
In April 2014 BIKINI BERLIN will open its doors. It will be more than just another shopping destination. According to Andreas Murkudis, shop owner, it is a city within the city. You can go to the movies, stay overnight, eat, work, shop or just sit on the terrace and enjoy the day. Instead of the well-known "anchor tenants" such as large fashion chains, BIKINI BERLIN will focus on exclusive brands. With this it takes advantage of the fact that Berlin still offers room for smaller brands to develop. Located in the heart of Berlin City West, between Zoo, Kaiser Wilhelm Memorial Church and Breitscheidplatz it connects to important historic sites of the city and reveals them in a new light.
DIANEWEDNESDAY Pop-Up Shop
A brand statement, excellent marketing & perfect location equals WOW!! equals DIANEWEDNESDAY Pop-Up Shop Opening at Galerie Melilli Mancinetti last Thursday. It took 1,5 month for the DIANEWEDNESDAY team to set everything up, including the search for the perfect location. Since they produce designer fashion, it was important to be represented in a place where people appreciate it. At the end it was clear that Berlin-Mitte is the place to be. Agency V did excellent work to spread the word.
Zoe’s Ghana Kitchen Pop-Up Restaurant
Whereas the 7th studio album of the Rolling Stones, called Beggars Banquet, is described as a return to the roots of rock, the correspondent event by Zoe’s Ghana Kitchen felt like a return to the roots of food and eating. Comfort food, i.e. traditionally eaten food, was served at long tables. You passed the food on to your neighbour what made it easy to start a conversation and even to initiate new acquaintances.