What comes to mind when you think of Milan? Sure- It is the fashion metropolis at all! Milan Fashion Week Spring 2018 (Women’s) is THE fashion event and is set to kick off on Wednesday, September 20 and will run until September 26. During Milan Fashion Week, the city’s cobblestoned streets turn into veritable catwalks, filled with VIPs and fashion lovers from all over the globe. It’s a fabulous occasion for designers to show their collections to journalists and buyers, who then review the collection and start placing orders for their boutiques and stores. Milan Fashion Week is predicted to welcome over 30,000

IKEA keeps opening pop-up stores around the world to create amazing shopping experiences for its consumers. This time, the Swedish brand has opened a café pop-up store in the city of Toronto, Canada. Located at 336 Queen St. W, the pop-up store will be opened for 11 days, until June 27.   The name of the store says it all, IKEA Play Café is a place to play, shop and eat. Lauren MacDonald, Head of Marketing of IKEA Canada, said in the press release that “For the past two years, the theme at IKEA has been focused on life in and

Guest Article by Cate Trotter, Head of Trends at Insider Trends London isn’t just the capital of the UK, it’s also a world leader in pop-ups. From newly formed companies to big name brands, all sorts of retailers are embracing the flexible shopping experience. With new spaces popping up all the time, here are five of the best pop-ups taking place in the city right now. Get ready to be inspired. IKEA Dining Club At IKEA’s DIY Dining Club visitors can become chef for a day. The free DIY restaurant lets those lucky enough to be selected prepare brunch, lunch or dinner with up

As promised, we will now go deeper into the topic of pop-ups licenses and permits requirements. We are going to answer some questions we have received over time. //Do I need a license? Any activity requires a license. A license is an administrative authorization. It is usually indefinite and defines what to carry out in a private space. Town halls are typically responsible for issuing such permits. If you don't apply for a license, you may incur an administrative fine and/or the insurance won't be valid. //What types of licenses exist? Generally speaking, there are two types o licenses: Safe activities: licenses required for

Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are none too pleasant topics. In fact, they can be a real downer – especially when it’s already too late. The necessity to manage such things early enough, needs no further explanation. Safety first. When taking care of it posthaste, you can directly dive into your pop-up’s implementation and enjoy your devil-may-care attitude. How to register a business? Are you an actual newbie and the sales world is virgin territory for you? On principle, everyone can carry on a business

Pop-up as strategy – Why the flexible short-term use makes pop-up stores a long lasting lucrative option for landlords. The traditional way of long-term leasing for commercial properties makes sense, no question. Fixed-term rental periods e.g. between five and ten years may woo you with planning security and regular profits. So what will a flexible short-term tenancy of commercial properties – ranging from a few days up to six months – provide from the landlord’s perspective? Pop-up stores have stand the test of time as a new and innovative sales instrument. The flexible interim- und short term use of retail premises is an

From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch a pop-up store? You're flirting with the idea but are not quite sure yet what to expect? It's gonna be great, promise! By suggesting the following 12 steps, we want to come to your aid and want to give you a well-structured impression what to think of in order to realize a successful pop-up idea. 1. Idea It all starts with your idea. In order to realize your idea, you must know the

by Katja Feldmeier In times of increased competition, particularly in large European capitals, bold and innovative retail concepts have become part of a good brand strategy. The Retail Academy advises large and small retail businesses. For Go—PopUp they briefly summed up, what the most common concepts are and how they can be distinguished at first sight. Discover Spaces The Flagship Store To be clear, flagship stores are not built to make money! They are almost never profitable. Flagships are rather a kind of brand wonderland. The presentation is key, the brand is literally being celebrated. Frequently, renowned architects are hired to create a »brand temple«

On Berlin's hottest Pop-Up Highstreet Brunnenstraße in the heart of Mitte, you can find Design, Art, Fashion, Spa & Beauty, Food and so much more. Forget Kurfürstendamm, Oxford Street and Champs Elysée, this is where it's at!