{"id":24803,"date":"2026-05-08T18:25:15","date_gmt":"2026-05-08T16:25:15","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?p=24803"},"modified":"2026-05-08T18:25:16","modified_gmt":"2026-05-08T16:25:16","slug":"success-stories-pop-up-store-de-milfshakes","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/es\/success-stories-pop-up-store-de-milfshakes\/","title":{"rendered":"Success stories | La primera pop up store de Milfshakes aterriza en Madrid"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\">Durante a\u00f1os, muchas marcas crecieron \u00fanicamente desde lo digital.<br>Comunidad, drops, contenido viral, campa\u00f1as, redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero algo est\u00e1 cambiando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas que realmente est\u00e1n conectando con su audiencia ya no se conforman con existir online.<br><strong>Ahora buscan crear experiencias reales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Y ah\u00ed es donde entran las pop-ups.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los ejemplos m\u00e1s claros lo estamos viendo con <strong>Milfshakes<\/strong>, la marca fundada por Nil Ojeda, que acaba de dar un paso clave en su crecimiento con la apertura de su primera pop-up en Madrid.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Y s\u00ed, detr\u00e1s de la producci\u00f3n completa de este proyecto est\u00e1 Go\u2014PopUp.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1-1024x683.png\" alt=\"\" class=\"wp-image-24808\" style=\"aspect-ratio:1.4993092862624713;width:1300px;height:auto\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1-768x512.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1-48x32.png 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-11-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De comunidad digital a experiencia f\u00edsica<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Milfshakes llevaba tiempo construyendo algo m\u00e1s que una marca de ropa.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Hab\u00eda comunidad.<br>Hab\u00eda identidad.<br>Hab\u00eda expectaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras a\u00f1os creciendo desde lo digital y participando en eventos puntuales con muy buena respuesta, el siguiente movimiento parec\u00eda natural:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>crear un espacio propio donde trasladar todo el universo de la marca al mundo f\u00edsico.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque hoy una marca no solo se construye desde la pantalla. Se construye tambi\u00e9n desde lo que la gente vive, siente y recuerda.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-1024x683.png\" alt=\"\" class=\"wp-image-24811\" style=\"aspect-ratio:1.499328153297891;width:1300px;height:auto\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-768x513.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-48x32.png 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>La importancia de las pop-ups para las marcas actuales<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las pop-ups ya no son simplemente \u201ctiendas temporales\u201d. Se han convertido en una herramienta estrat\u00e9gica para marcas que quieren:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>conectar de forma m\u00e1s directa con su comunidad<\/li>\n\n\n\n<li>generar notoriedad<\/li>\n\n\n\n<li>crear experiencias memorables<\/li>\n\n\n\n<li>testar producto o mercado<\/li>\n\n\n\n<li>reforzar posicionamiento<\/li>\n\n\n\n<li>convertir audiencia digital en interacci\u00f3n real<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Especialmente en sectores como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>moda<\/li>\n\n\n\n<li>streetwear<\/li>\n\n\n\n<li>belleza<\/li>\n\n\n\n<li>lifestyle<\/li>\n\n\n\n<li>lujo<\/li>\n\n\n\n<li>cosm\u00e9tica<\/li>\n\n\n\n<li>dise\u00f1o<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez m\u00e1s marcas est\u00e1n entendiendo que el f\u00edsico vuelve a importar.<br>Y mucho.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15-1024x683.png\" alt=\"\" class=\"wp-image-24812\" style=\"aspect-ratio:1.499328153297891;width:1300px;height:auto\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15-768x512.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15-48x32.png 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Madrid: una ciudad clave para activaciones y pop-ups<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No es casualidad que Milfshakes haya escogido Madrid para este proyecto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La capital se ha consolidado como uno de los principales puntos de encuentro para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>eventos de marca<\/li>\n\n\n\n<li>activaciones<\/li>\n\n\n\n<li>lanzamientos<\/li>\n\n\n\n<li>experiencias inmersivas<\/li>\n\n\n\n<li>retail experiencial<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y dentro de la ciudad, barrios como <strong>Malasa\u00f1a<\/strong> juegan un papel clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cultura, movimiento, comunidad, moda y creatividad conviven en una zona perfecta para marcas que quieren generar impacto real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Porque elegir el espacio correcto no es solo una decisi\u00f3n est\u00e9tica. Es una decisi\u00f3n estrat\u00e9gica.<\/strong><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9ab02aa5775&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ab02aa5775\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-13-1024x683.png\" alt=\"\" class=\"wp-image-24810\" style=\"aspect-ratio:1.4993057110862262;width:1300px;height:auto\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-13-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-13-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-13-768x512.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-13-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-13-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-13-48x32.png 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-13.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>El concepto de la pop-up de Milfshakes<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La activaci\u00f3n se aleja completamente del concepto de tienda tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El espacio ha sido dise\u00f1ado para reflejar la identidad de la marca desde el primer momento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>est\u00e9tica industrial<\/li>\n\n\n\n<li>hormig\u00f3n y metal<\/li>\n\n\n\n<li>estructuras tipo andamio<\/li>\n\n\n\n<li>detalles en rojo intenso como elemento visual protagonista<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Todo pensado para generar una experiencia coherente con el universo Milfshakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque no se trata \u00fanicamente de vender producto. <strong>Se trata de construir un entorno donde la comunidad quiera estar.<\/strong><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9ab02aa634a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ab02aa634a\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-17-1024x683.png\" alt=\"\" class=\"wp-image-24814\" style=\"aspect-ratio:1.4985590778097984;width:1300px;height:auto\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-17-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-17-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-17-768x513.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-17-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-17-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-17-48x32.png 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-17.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>De la atenci\u00f3n al recuerdo<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy cualquier marca puede conseguir visibilidad online. Lo dif\u00edcil es generar conexi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso las experiencias f\u00edsicas est\u00e1n cobrando tanto peso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque permiten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>interacci\u00f3n real<\/li>\n\n\n\n<li>contenido org\u00e1nico<\/li>\n\n\n\n<li>engagement natural<\/li>\n\n\n\n<li>construcci\u00f3n de comunidad<\/li>\n\n\n\n<li>posicionamiento emocional<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Las marcas que mejor est\u00e1n funcionando actualmente son las que consiguen unir ambos mundos: digital + f\u00edsico.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y Milfshakes es un claro ejemplo de ello.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9ab02aa6f11&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ab02aa6f11\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1025\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-16.png\" alt=\"\" class=\"wp-image-24815\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-16.png 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-16-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-16-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-16-768x513.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-16-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-16-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-16-48x32.png 48w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>El papel de Go\u2014PopUp en el proyecto<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Go\u2014PopUp hemos trabajado en la producci\u00f3n completa de esta pop-up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>b\u00fasqueda del espacio<\/li>\n\n\n\n<li>scouting estrat\u00e9gico<\/li>\n\n\n\n<li>coordinaci\u00f3n de staff<\/li>\n\n\n\n<li>producci\u00f3n y ejecuci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Acompa\u00f1ando a la marca en todo el proceso para convertir una idea en una experiencia real. Porque una buena activaci\u00f3n no depende solo del dise\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depende de:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-contexto<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-ubicaci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-timing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-ejecuci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-experiencia de marca<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-1024x683.png\" alt=\"\" class=\"wp-image-24816\" style=\"aspect-ratio:1.49886072678584;width:1300px;height:auto\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-768x512.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-48x32.png 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Lo que las marcas pueden aprender de este caso<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El caso de Milfshakes refleja una tendencia clara:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas ya no quieren \u00fanicamente alcance. Quieren presencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y tambi\u00e9n espacios donde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la audiencia interact\u00fae<\/li>\n\n\n\n<li>el producto cobre vida<\/li>\n\n\n\n<li>la marca se pueda experimentar<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y ah\u00ed es donde las pop-ups, activaciones y eventos cobran sentido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No como tendencia pasajera. Sino como parte del crecimiento natural de las marcas actuales.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"854\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20.png\" alt=\"\" class=\"wp-image-24813\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20.png 1280w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20-768x512.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-20-48x32.png 48w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><strong>\u00bfPensando en crear una pop-up<\/strong><\/strong><br><strong><strong>o activaci\u00f3n de marca?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">En Go\u2014PopUp ayudamos a marcas y agencias a desarrollar experiencias f\u00edsicas de principio a fin.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Desde el espacio hasta la ejecuci\u00f3n completa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pop-ups<\/li>\n\n\n\n<li>activaciones de marca<\/li>\n\n\n\n<li>lanzamientos<\/li>\n\n\n\n<li>eventos experienciales<\/li>\n\n\n\n<li>scouting premium<\/li>\n\n\n\n<li>producci\u00f3n 360<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"854\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21.png\" alt=\"\" class=\"wp-image-24827\" style=\"aspect-ratio:1.4989279234702293;width:291px;height:auto\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21.png 1280w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-300x200.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-1024x683.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-768x512.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-24x16.png 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-36x24.png 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-48x32.png 48w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>\u00a1Empieza aqu\u00ed!<\/strong><\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/app.gopopup.com\/es\/search\/europe\/\" rel=\"noopener\">EXPLORA NUESTRO MARKETPLACE<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gopopup.com\/es\/type-agency-es\/\" rel=\"noopener\">HABLEMOS SOBRE SU PROYECTO<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante a\u00f1os, muchas marcas crecieron \u00fanicamente desde lo digital.Comunidad, drops, contenido viral, campa\u00f1as, redes sociales. Pero algo est\u00e1 cambiando. Las marcas que realmente est\u00e1n conectando con su audiencia ya no se conforman con existir online.Ahora buscan crear experiencias reales. Y ah\u00ed es donde entran las pop-ups. Uno de los ejemplos m\u00e1s claros lo estamos viendo con Milfshakes, la marca fundada por Nil Ojeda, que acaba de dar un paso clave en su crecimiento con la apertura de su primera pop-up en Madrid. Y s\u00ed, detr\u00e1s de la producci\u00f3n completa de este proyecto est\u00e1 Go\u2014PopUp. De comunidad digital a experiencia f\u00edsica [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":24805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[343,75,77],"tags":[323,705,325,707],"class_list":["post-24803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias-how-to-es","category-success-stories-es","category-trending-es","tag-madrid-es","tag-milfshakes","tag-pop-up-store-es","tag-retail"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/24803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/comments?post=24803"}],"version-history":[{"count":11,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/24803\/revisions"}],"predecessor-version":[{"id":24830,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/24803\/revisions\/24830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media\/24805"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media?parent=24803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/categories?post=24803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/tags?post=24803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}