{"id":23306,"date":"2025-05-13T17:08:20","date_gmt":"2025-05-13T15:08:20","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?p=23306"},"modified":"2026-06-29T13:53:37","modified_gmt":"2026-06-29T11:53:37","slug":"succes-stories-puma-x-go-popup","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/es\/succes-stories-puma-x-go-popup\/","title":{"rendered":"Succes Stories | PUMA x Go\u2014PopUp"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><strong>THE HIGH POINT: La experiencia pop-up de PUMA que conquista la playa de la Barceloneta<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Del 8 al 22 de mayo, la playa de la Barceloneta en Barcelona se convierte en el epicentro del running en Europa con <strong>The High Point<\/strong>, la mayor pop-up experiencial de PUMA en el continente. Una activaci\u00f3n ef\u00edmera que va mucho m\u00e1s all\u00e1 de una simple tienda: es deporte, comunidad y energ\u00eda en estado puro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" autoplay controls src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-6-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>Una pop-up \u00fanica frente al mar<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pocas marcas saben conectar tan bien con su audiencia como lo hace PUMA, y The High Point es una muestra clara de ello. En esta pop-up situada <strong>a pie de playa, en pleno coraz\u00f3n de la Barceloneta<\/strong>, los visitantes pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Probarse y testear los \u00faltimos modelos de zapatillas PUMA, incluyendo sus dise\u00f1os m\u00e1s innovadores para corredores.<\/li><li>Participar en <strong>social runs diarios<\/strong> por los alrededores de Barcelona, pensados para todos los niveles.<\/li><li>Asistir a <strong>charlas, meet &amp; greets y sesiones exclusivas<\/strong> con atletas y embajadores de la marca.<\/li><li>Formar parte de una experiencia colectiva en la que deporte, motivaci\u00f3n y comunidad se fusionan.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Todo ello, en un espacio dise\u00f1ado para inspirar y moverse.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23308\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082-1024x684.jpg\" alt=\"\" class=\"wp-image-23308\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0082-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23307\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067-1024x684.jpg\" alt=\"\" class=\"wp-image-23307\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0067-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u00bfPor qu\u00e9 estas activaciones marcan la diferencia?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las <strong>activaciones pop-up<\/strong> como The High Point permiten a las marcas generar un <strong>impacto directo y emocional<\/strong>, combinando presencia f\u00edsica con una estrategia digital potente. Adem\u00e1s:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Favorecen el <strong>brand awareness<\/strong> en ubicaciones clave.<\/li><li>Conectan de manera aut\u00e9ntica con las comunidades locales.<\/li><li>Generan contenido en tiempo real para redes sociales y medios.<\/li><li>Crean experiencias que los asistentes recuerdan y comparten.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En este caso, el deporte se convierte en un veh\u00edculo perfecto para transmitir valores de superaci\u00f3n, bienestar y conexi\u00f3n con otros.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"23320\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147-684x1024.jpg\" alt=\"\" class=\"wp-image-23320\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147-684x1024.jpg 684w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147-200x300.jpg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147-768x1151.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147-1025x1536.jpg 1025w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147-16x24.jpg 16w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147-24x36.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147-32x48.jpg 32w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0147.jpg 1367w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"23321\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1-684x1024.jpg\" alt=\"\" class=\"wp-image-23321\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1-684x1024.jpg 684w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1-200x300.jpg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1-768x1151.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1-1025x1536.jpg 1025w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1-16x24.jpg 16w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1-24x36.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1-32x48.jpg 32w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0041-1.jpg 1367w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>El papel de Go\u2013PopUp: localizaci\u00f3n y producci\u00f3n de principio a fin<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Desde <strong>Go\u2013PopUp<\/strong>, nos hemos encargado de la <strong>localizaci\u00f3n estrat\u00e9gica del espacio<\/strong>, as\u00ed como de la gesti\u00f3n integral del proyecto y la producci\u00f3n local. Elegimos la <strong>Barceloneta<\/strong> por su car\u00e1cter vibrante, su alta afluencia tanto local como tur\u00edstica, y su conexi\u00f3n natural con el estilo de vida activo y urbano que representa la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro equipo ha coordinado cada detalle para garantizar que esta activaci\u00f3n no solo cumpla, sino que <strong>supere las expectativas<\/strong> tanto de la marca como del p\u00fablico asistente. Desde los permisos hasta la producci\u00f3n t\u00e9cnica y log\u00edstica, pasando por la experiencia de usuario final, nos aseguramos de que cada paso est\u00e9 alineado con los valores de PUMA y con el objetivo de crear una acci\u00f3n memorable.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23313\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886-1024x684.jpg\" alt=\"\" class=\"wp-image-23313\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9886-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23311\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1-1024x684.jpg\" alt=\"\" class=\"wp-image-23311\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC9844-1-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23317\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003-1024x684.jpg\" alt=\"\" class=\"wp-image-23317\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/05\/DSC0003-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\">\u00bfTe gustar\u00eda activar tu marca de forma diferente?<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">En <strong>Go\u2013PopUp<\/strong> somos especialistas en <strong>activaciones ef\u00edmeras<\/strong>, pop-ups y eventos que dejan huella. Si tienes en mente una idea, o si simplemente quieres llevar tu marca a otro nivel, <strong>hablemos<\/strong>. Porque cuando el espacio es el adecuado y la ejecuci\u00f3n impecable, el impacto es imparable.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"> <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u00a1Hablemos y hag\u00e1moslo realidad!<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/es\/products\/request?openPersonalizedRequest=\" target=\"_blank\" rel=\"noreferrer noopener\">HAZ UNA SOLICITUD<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/es\/search\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">VISITA NUESTRO MARKETPLACE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Si tienes cualquier consulta, no dudes en contactar con nosotros:<\/strong> <strong><a href=\"mailto:hello@gopopup.com\">\u00a0hello@gopopup.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE HIGH POINT: La experiencia pop-up de PUMA que conquista la playa de la Barceloneta Del 8 al 22 de mayo, la playa de la Barceloneta en Barcelona se convierte en el epicentro del running en Europa con The High Point, la mayor pop-up experiencial de PUMA en el continente. Una activaci\u00f3n ef\u00edmera que va mucho m\u00e1s all\u00e1 de una simple tienda: es deporte, comunidad y energ\u00eda en estado puro. Una pop-up \u00fanica frente al mar Pocas marcas saben conectar tan bien con su audiencia como lo hace PUMA, y The High Point es una muestra clara de ello. En [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[796],"class_list":["post-23306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-es","tag-puma-pop-up-store"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/23306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/comments?post=23306"}],"version-history":[{"count":2,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/23306\/revisions"}],"predecessor-version":[{"id":23327,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/23306\/revisions\/23327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media\/23322"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media?parent=23306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/categories?post=23306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/tags?post=23306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}