{"id":22917,"date":"2025-02-11T15:34:33","date_gmt":"2025-02-11T14:34:33","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?p=22917"},"modified":"2026-06-29T13:52:45","modified_gmt":"2026-06-29T11:52:45","slug":"eventos-hibridos-y-phygital-la-nueva-era-de-las-experiencias","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/es\/eventos-hibridos-y-phygital-la-nueva-era-de-las-experiencias\/","title":{"rendered":"Eventos h\u00edbridos y phygital: La nueva era de las experiencias."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El mundo de los eventos ha cambiado para siempre. En 2025, las marcas no solo buscan impactar con experiencias presenciales, sino que tambi\u00e9n quieren ampliar su alcance a trav\u00e9s de lo digital. As\u00ed nacen los <strong>eventos h\u00edbridos y phygital<\/strong>, <br>la combinaci\u00f3n perfecta entre el mundo f\u00edsico y el digital para crear experiencias m\u00e1s interactivas, globales y memorables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Phygital-scenography-and-a-giant-astronaut-set-the-stage-for-the-VMAs-40th-anniversary.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"460\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Phygital-scenography-and-a-giant-astronaut-set-the-stage-for-the-VMAs-40th-anniversary.jpg\" alt=\"\" class=\"wp-image-22919\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Phygital-scenography-and-a-giant-astronaut-set-the-stage-for-the-VMAs-40th-anniversary.jpg 736w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Phygital-scenography-and-a-giant-astronaut-set-the-stage-for-the-VMAs-40th-anniversary-300x188.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Phygital-scenography-and-a-giant-astronaut-set-the-stage-for-the-VMAs-40th-anniversary-24x15.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Phygital-scenography-and-a-giant-astronaut-set-the-stage-for-the-VMAs-40th-anniversary-36x23.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Phygital-scenography-and-a-giant-astronaut-set-the-stage-for-the-VMAs-40th-anniversary-48x30.jpg 48w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\">PERO PRIMERO, <strong>\u00bfQu\u00e9 son los eventos h\u00edbridos y phygital?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6 <strong>Eventos h\u00edbridos<\/strong>: combinan asistentes presenciales con una audiencia virtual. Se transmiten en vivo, incluyen interacciones online y permiten que personas de todo el mundo participen sin estar f\u00edsicamente en el lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6 <strong>Eventos phygital<\/strong>: van un paso m\u00e1s all\u00e1, fusionando lo f\u00edsico y lo digital en una experiencia inmersiva. <br>Tecnolog\u00edas como la realidad aumentada, el metaverso, los c\u00f3digos QR interactivos o los hologramas hacen que lo digital cobre vida en el mundo real.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/How-Sonar-Is-Using-Technology-to-Change-the-Future-of-Festivals.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"22920\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/How-Sonar-Is-Using-Technology-to-Change-the-Future-of-Festivals-683x1024.jpg\" alt=\"\" class=\"wp-image-22920\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/How-Sonar-Is-Using-Technology-to-Change-the-Future-of-Festivals-683x1024.jpg 683w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/How-Sonar-Is-Using-Technology-to-Change-the-Future-of-Festivals-200x300.jpg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/How-Sonar-Is-Using-Technology-to-Change-the-Future-of-Festivals-16x24.jpg 16w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/How-Sonar-Is-Using-Technology-to-Change-the-Future-of-Festivals-24x36.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/How-Sonar-Is-Using-Technology-to-Change-the-Future-of-Festivals-32x48.jpg 32w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/How-Sonar-Is-Using-Technology-to-Change-the-Future-of-Festivals.jpg 736w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Sphere-Vegas.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"981\" data-id=\"22921\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Sphere-Vegas.jpg\" alt=\"\" class=\"wp-image-22921\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Sphere-Vegas.jpg 736w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Sphere-Vegas-225x300.jpg 225w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Sphere-Vegas-18x24.jpg 18w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Sphere-Vegas-27x36.jpg 27w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Sphere-Vegas-36x48.jpg 36w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>\u00bfY Por qu\u00e9 son el futuro de los eventos?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u21aa\ufe0e <strong>Mayor alcance<\/strong>: No hay l\u00edmites geogr\u00e1ficos. Tu evento puede ser visto por personas de todo el mundo en tiempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u21aa\ufe0e <strong>Experiencia interactiva<\/strong>: Chats en vivo, encuestas en tiempo real, realidad aumentada y hasta experiencias <br>inmersivas en 3D.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u21aa\ufe0e <strong>M\u00e1s engagement<\/strong>: Los asistentes digitales pueden participar de forma activa en el evento, generando m\u00e1s interacci\u00f3n y contenido compartido en redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u21aa\ufe0e <strong>Flexibilidad y accesibilidad<\/strong>: Un evento h\u00edbrido permite a quienes no pueden asistir f\u00edsicamente vivir la experiencia desde cualquier parte.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Zara-to-Launch-Augmented-Reality-App.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"981\" data-id=\"22922\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Zara-to-Launch-Augmented-Reality-App.jpg\" alt=\"\" class=\"wp-image-22922\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Zara-to-Launch-Augmented-Reality-App.jpg 736w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Zara-to-Launch-Augmented-Reality-App-225x300.jpg 225w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Zara-to-Launch-Augmented-Reality-App-18x24.jpg 18w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Zara-to-Launch-Augmented-Reality-App-27x36.jpg 27w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/Zara-to-Launch-Augmented-Reality-App-36x48.jpg 36w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/descarga-8.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"22923\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/descarga-8-576x1024.jpg\" alt=\"\" class=\"wp-image-22923\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/descarga-8-576x1024.jpg 576w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/descarga-8-169x300.jpg 169w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/descarga-8-14x24.jpg 14w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/descarga-8-20x36.jpg 20w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/descarga-8-27x48.jpg 27w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/descarga-8.jpg 720w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>Marcas que est\u00e1n dominando el mundo phygital<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6 <strong>Balenciaga en el metaverso<\/strong>: la marca de lujo lanz\u00f3 una pasarela virtual en Fortnite, combinando moda y gaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6 <strong>Nike con experiencias interactivas<\/strong>: sus tiendas f\u00edsicas incluyen tecnolog\u00eda digital para probar zapatillas con realidad aumentada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6 <strong>Art Basel y sus exposiciones phygital<\/strong>: la famosa feria de arte permite a los visitantes interactuar con las obras en entornos virtuales.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/An-immersive-lounge-installation-for-Farfetch-x-Art-Basel-Random-Studio.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"22924\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/An-immersive-lounge-installation-for-Farfetch-x-Art-Basel-Random-Studio-683x1024.jpg\" alt=\"\" class=\"wp-image-22924\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/An-immersive-lounge-installation-for-Farfetch-x-Art-Basel-Random-Studio-683x1024.jpg 683w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/An-immersive-lounge-installation-for-Farfetch-x-Art-Basel-Random-Studio-200x300.jpg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/An-immersive-lounge-installation-for-Farfetch-x-Art-Basel-Random-Studio-16x24.jpg 16w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/An-immersive-lounge-installation-for-Farfetch-x-Art-Basel-Random-Studio-24x36.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/An-immersive-lounge-installation-for-Farfetch-x-Art-Basel-Random-Studio-32x48.jpg 32w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/An-immersive-lounge-installation-for-Farfetch-x-Art-Basel-Random-Studio.jpg 736w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/8acf2338-e413-4b8b-9972-f7944b10bfba.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"981\" data-id=\"22928\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/8acf2338-e413-4b8b-9972-f7944b10bfba.jpg\" alt=\"\" class=\"wp-image-22928\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/8acf2338-e413-4b8b-9972-f7944b10bfba.jpg 736w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/8acf2338-e413-4b8b-9972-f7944b10bfba-225x300.jpg 225w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/8acf2338-e413-4b8b-9972-f7944b10bfba-18x24.jpg 18w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/8acf2338-e413-4b8b-9972-f7944b10bfba-27x36.jpg 27w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/02\/8acf2338-e413-4b8b-9972-f7944b10bfba-36x48.jpg 36w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"> <strong>\u00bfListo para crear algo \u00e9pico?<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Si quieres que tu <strong>pop-up store, evento de marca o activaci\u00f3n sea inolvidable<\/strong>, es hora de pensar en grande. <br><strong>En Go-PopUp te ayudamos a encontrar el espacio perfecto<\/strong> para dar vida a tu idea y fusionar lo f\u00edsico con lo digital de la mejor forma.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><br><strong>\u00a1Cu\u00e9ntanos tu idea y hag\u00e1moslo posible<\/strong>!<\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><\/h4>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/es\/products\/request?openPersonalizedRequest=\" target=\"_blank\" rel=\"noreferrer noopener\">HAZ UNA SOLICITUD<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/es\/search\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">VISITA NUESTRO MARKETPLACE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Si tienes cualquier consulta, no dudes en contactar con nosotros:<\/strong> <strong><a href=\"mailto:hello@gopopup.com\">&nbsp;hello@gopopup.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo de los eventos ha cambiado para siempre. En 2025, las marcas no solo buscan impactar con experiencias presenciales, sino que tambi\u00e9n quieren ampliar su alcance a trav\u00e9s de lo digital. As\u00ed nacen los eventos h\u00edbridos y phygital, la combinaci\u00f3n perfecta entre el mundo f\u00edsico y el digital para crear experiencias m\u00e1s interactivas, globales y memorables. PERO PRIMERO, \u00bfQu\u00e9 son los eventos h\u00edbridos y phygital? \u25b6 Eventos h\u00edbridos: combinan asistentes presenciales con una audiencia virtual. Se transmiten en vivo, incluyen interacciones online y permiten que personas de todo el mundo participen sin estar f\u00edsicamente en el lugar. \u25b6 Eventos [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[770],"class_list":["post-22917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending-es","tag-eventos-hibridos-y-phygital"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/22917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/comments?post=22917"}],"version-history":[{"count":4,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/22917\/revisions"}],"predecessor-version":[{"id":22931,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/22917\/revisions\/22931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media\/22918"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media?parent=22917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/categories?post=22917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/tags?post=22917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}