{"id":20853,"date":"2023-10-31T13:45:51","date_gmt":"2023-10-31T12:45:51","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?p=20853"},"modified":"2023-10-31T13:45:51","modified_gmt":"2023-10-31T12:45:51","slug":"la-mejor-alternativa-para-la-presencia-fisica-de-tu-negocio","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/es\/la-mejor-alternativa-para-la-presencia-fisica-de-tu-negocio\/","title":{"rendered":"La mejor alternativa para la presencia f\u00edsica de tu negocio."},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">El poder de las tiendas POP-UP y el marketing experiencial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Las tiendas pop-up son las mejores aliadas ya que se basan en espacios temporales que permiten a los clientes interactuar con productos y marcas que no suelen estar a su disposici\u00f3n, ya sea porque operan de forma online o porque no tienen presencia f\u00edsica en esa zona o ciudad.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">Te mostramos algunos de los beneficios de aplicar esta estrategia en tu negocio,<\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\"> \u00a1sigue leyendo!<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Nu-hu-division-2-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Nu-hu-division-2-1-1.jpg\" alt=\"\" class=\"wp-image-20885\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Nu-hu-division-2-1-1.jpg 1000w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Nu-hu-division-2-1-1-300x169.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Nu-hu-division-2-1-1-768x432.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Nu-hu-division-2-1-1-24x14.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Nu-hu-division-2-1-1-36x20.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Nu-hu-division-2-1-1-48x27.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0-1024x576.jpg\" alt=\"\" class=\"wp-image-20886\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0-1024x576.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0-300x169.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0-768x432.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0-24x14.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0-36x20.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0-48x27.jpg 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/c2abd8d91192e3fabd2ec4cfadce02b0.jpg 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u00bfQu\u00e9 ventajas nos ofrecen las tiendas pop-up?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>1. Incentivar y sorprender a tus clientes<\/strong> \u263a<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Las tiendas pop-up se centran en la experiencia del cliente, por tanto, a trav\u00e9s de nuestra presencia temporal con una nueva tem\u00e1tica y ubicaci\u00f3n exclusiva conseguiremos impactar a nuestros clientes ofreci\u00e9ndoles una experiencia sorprendente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>2. Aumentar tu presencia y ventas<\/strong> \u2b06<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Con la creaci\u00f3n de una tienda ef\u00edmera podr\u00e1s ampliar tus posibilidades de promoci\u00f3n, visibilidad y reconocimiento al no limitarte a una \u00fanica localizaci\u00f3n. Llegar\u00e1s a nuevos clientes, atrayendo a los que ya te conocen y ofreci\u00e9ndole a ambos la posibilidad de probar y comprar tus productos o servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>3.  Potenciar campa\u00f1as y lanzamientos<\/strong> \u277f<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Aprovecha los lanzamientos y promociones. En esas campa\u00f1as puntuales que requieren de m\u00e1s acci\u00f3n y resultados, aprovecha para promocionar dichas novedades a trav\u00e9s de un evento pop-up. Crear\u00e1s mayor expectaci\u00f3n y tr\u00e1fico al ofrecer una experiencia fuera de lo com\u00fan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>4. Reducci\u00f3n de costes<\/strong> \u2155<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Olv\u00eddate de mantener un local y gastos asociados de alquiler, suministros, etc. Ahora puedes optar por tu presencia f\u00edsica en las mejores zonas y calles de las principales ciudades del mundo.  Es sin duda m\u00e1s econ\u00f3mico, pero de igual forma, el valor que ofrece no tiene precio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>5. Mejorar tu branding<\/strong> \u270e<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Gracias a la versatilidad de tu pop-up store podr\u00e1s potenciar tus valores e identidad de marca. Destaca todas tus cualidades y difer\u00e9nciate para atraer a clientes potenciales a trav\u00e9s de experiencias offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>6. Unirte a las tendencias del mercado<\/strong> \u2661<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Si algo prima en la actualidad es la inmediatez y la innovaci\u00f3n. Y si algo ofrece una pop-up store es precisamente eso. Estar en el lugar id\u00f3neo, de forma impactante y ef\u00edmera. Adem\u00e1s de ser compatible con cualquier tem\u00e1tica que puedas imaginar. No creas que por tener un negocio tradicional o ecommerce no es para ti. Es totalmente complementario y te ayudar\u00e1 a consolidar tu negocio en el mundo offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>7. Aprovechar las fechas se\u00f1aladas<\/strong> \u2726<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Halloween, Navidad, Semana Santa, Verano\u2026 y un sin f\u00edn de \u00e9pocas y tendencias a lo largo del a\u00f1o que puedes usar como reclamo para que tu marca tenga presencia en las mejores ubicaciones. Sumado a que puedan testear tu producto y empaparse de sus valores, facilitando as\u00ed su venta <em>in-situ<\/em>.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/81c3f93aeee82b4385321b1b29e249f2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/81c3f93aeee82b4385321b1b29e249f2.jpg\" alt=\"\" class=\"wp-image-20889\" width=\"422\" height=\"563\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/81c3f93aeee82b4385321b1b29e249f2.jpg 563w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/81c3f93aeee82b4385321b1b29e249f2-225x300.jpg 225w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/81c3f93aeee82b4385321b1b29e249f2-18x24.jpg 18w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/81c3f93aeee82b4385321b1b29e249f2-27x36.jpg 27w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/81c3f93aeee82b4385321b1b29e249f2-36x48.jpg 36w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>En Go-PopUp somos especialistas en pop-up stores desde hace m\u00e1s de 10 a\u00f1os<\/strong>. Ponemos a tu disposici\u00f3n m\u00e1s de 3.000 espacios en todo el mundo. Adem\u00e1s, &nbsp;te ofrecemos servicios de<strong> localizaci\u00f3n premium<\/strong>, donde nuestros agentes expertos te guiar\u00e1n en todo el proceso de b\u00fasqueda, gesti\u00f3n, dise\u00f1o e innovaci\u00f3n para que tu evento pop-up sea \u00fanico. <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>\u00a1Es hora de crear experiencias memorables!<\/strong><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/es\/products\/request?openPersonalizedRequest=\" target=\"_blank\" rel=\"noreferrer noopener\">PLANEA TU POP-UP STORE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/es\/search\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">VISITA NUESTRO MARKETPLACE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">En Go\u2014PopUp, estamos comprometidos con tu \u00e9xito.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Para cualquier otra consulta no dudes en escribirnos a <a href=\"mailto:hello@gopopup.com\">hello@gopopup.com<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Standard-Chartered-Smart-City.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Standard-Chartered-Smart-City-683x1024.jpeg\" alt=\"\" class=\"wp-image-20893\" width=\"342\" height=\"512\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Standard-Chartered-Smart-City-683x1024.jpeg 683w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Standard-Chartered-Smart-City-200x300.jpeg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Standard-Chartered-Smart-City-16x24.jpeg 16w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Standard-Chartered-Smart-City-24x36.jpeg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Standard-Chartered-Smart-City-32x48.jpeg 32w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Standard-Chartered-Smart-City.jpeg 736w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Ganni-Opens-Monthlong-Pop-up-Shop-at-Nordstroms-NYC-Flagship-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Ganni-Opens-Monthlong-Pop-up-Shop-at-Nordstroms-NYC-Flagship-1.jpeg\" alt=\"\" class=\"wp-image-20891\" width=\"368\" height=\"552\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Ganni-Opens-Monthlong-Pop-up-Shop-at-Nordstroms-NYC-Flagship-1.jpeg 735w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Ganni-Opens-Monthlong-Pop-up-Shop-at-Nordstroms-NYC-Flagship-1-200x300.jpeg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Ganni-Opens-Monthlong-Pop-up-Shop-at-Nordstroms-NYC-Flagship-1-682x1024.jpeg 682w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Ganni-Opens-Monthlong-Pop-up-Shop-at-Nordstroms-NYC-Flagship-1-16x24.jpeg 16w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Ganni-Opens-Monthlong-Pop-up-Shop-at-Nordstroms-NYC-Flagship-1-24x36.jpeg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/Ganni-Opens-Monthlong-Pop-up-Shop-at-Nordstroms-NYC-Flagship-1-32x48.jpeg 32w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large is-resized\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/kulach\u0451k.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/kulach\u0451k-683x1024.jpeg\" alt=\"\" class=\"wp-image-20899\" width=\"342\" height=\"512\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/kulach\u0451k-683x1024.jpeg 683w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/kulach\u0451k-200x300.jpeg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/kulach\u0451k-16x24.jpeg 16w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/kulach\u0451k-24x36.jpeg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/kulach\u0451k-32x48.jpeg 32w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2023\/10\/kulach\u0451k.jpeg 736w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/a><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>pop-up stores<\/p>\n","protected":false},"author":20,"featured_media":20887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[389],"class_list":["post-20853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending-es","tag-pop-up-stores"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/20853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/comments?post=20853"}],"version-history":[{"count":33,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/20853\/revisions"}],"predecessor-version":[{"id":20915,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/20853\/revisions\/20915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media\/20887"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media?parent=20853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/categories?post=20853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/tags?post=20853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}