{"id":13818,"date":"2019-04-02T12:43:00","date_gmt":"2019-04-02T10:43:00","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?post_type=magazine-entry&#038;p=13818"},"modified":"2022-05-26T12:44:15","modified_gmt":"2022-05-26T10:44:15","slug":"5-tips-for-planning-a-fashion-pop-up-store","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/es\/5-tips-for-planning-a-fashion-pop-up-store\/","title":{"rendered":"5 Tips for Planning a Fashion Pop-up Store"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Our experts have shared some key steps on creating complete pop-up shops for fashion with style and success. Learn what\u2019s important and what you should definitely consider before opening a fashion pop-up store. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The Right Reason<\/b><\/p>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\">You\u2019re a fashion designer that just started to get recognition by establishing a successful fashion brand in the market &#8211; either first or second, you need to be clear about the reason you want to go off-line with a pop-up store and set your goals right. Everything that comes after that, will define whether you should do a pop-up in a showroom, shopping mall or on a high street location. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">is it to <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/venca-new-pop-up-store-brings-the-latest-of-digital-experience\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">engage customers offline<\/span><\/a><span style=\"font-weight: 400;\">? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">are you looking to explore a <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/levezas-first-pop-up-store-in-barcelona\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">new market in a different city<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">do you want to <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/deeplys-new-pop-up-takes-spains-surf-capital\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">generate brand awareness<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">do you have an upcoming new collection to present?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are usually various reasons to create a pop-up, each complementing one another. Yet, in many cases one of these motives stand out from the rest, becoming the main concept of your pop-up store when it comes time to bring it up front and promote it!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13822\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-5.jpg\" alt=\"\" width=\"1300\" height=\"731\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-5.jpg 1300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-5-300x169.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-5-768x432.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-5-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>The Perfect Timing<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After defining the reason why you want to create a fashion pop-up store, you need to determine when and for how long will you open it for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studying the right dates can undoubtedly add to the success for your pop-up concept. It is important to study when your target clients will be in the place you are aiming to place your store so they don&#8217;t miss it. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some factors to consider are:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">fashion week calendar <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">other complementary events (design fairs, fashion summits and so on)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">holidays (spring break, easter, Christmas, new years, you name it)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">start of season <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">end-of-season <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to the amount of time your pop-up store should last, it truly matters about the type of experience you want to deliver. Short-time pop-up stores usually work for creating amazing <a href=\"https:\/\/www.gopopup.com\/en\/magazine\/what-is-a-pop-up-success\" target=\"_blank\" rel=\"noopener\">customer experiences<\/a>, as these should be an impactful perspective of the brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-term pop-up stores, that usually last more than a week, are those where the initiative is to become part of the market of a new area, in a daily way. These pop-up stores become go-to destinations, as with time clients obtain certain reliability of them. When it comes to long-term pop-up stores, it can be something that may eventually stay permanently in the area. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The common ground between short-term and long-term pop-ups is that they both work incredibly well for your brand\u2019s case study. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13820\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store.jpeg-1.jpeg\" alt=\"\" width=\"1880\" height=\"1253\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store.jpeg-1.jpeg 1880w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store.jpeg-1-300x200.jpeg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store.jpeg-1-768x512.jpeg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store.jpeg-1-1024x682.jpeg 1024w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>The Perfect Location<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just as important as timing, is finding the right location, which is determined by your budget and your brand\u2019s style. So, where do the people that carry your brand&#8217;s identity go to? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is very important to create a clear target client persona in order to get this right: d<\/span><span style=\"font-weight: 400;\">o they usually shop in shopping malls? or do they instead spend time outdoors?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have this clear you can start to find the variety of innovative pop-up location within the format and price range decided.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some types of pop-up store formats are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gopopup.com\/en\/shopping-malls\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shopping centres <\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gopopup.com\/en\/search\/Europe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">stores, shops or street-level retail spaces<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gopopup.com\/de\/pop-up-container\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">containers, booths or stands<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Create a check-list of must-haves that are important for you to have. Some essentials for fashion pop-up stores are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">fitting rooms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">storage space<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">storefront for display<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">bathrooms \/ restrooms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">security cameras to prevent theft<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">proper lighting system<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">parking close by <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">accessibility by public transit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">street entrance<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your spot of choice is part of a <a href=\"https:\/\/www.gopopup.com\/en\/magazine\/how-to-guides-5-steps-to-open-a-pop-up-store-in-a-shopping-mall\" target=\"_blank\" rel=\"noopener\">shopping mall<\/a>, take note on opening times. It is also very important <\/span><i><span style=\"font-weight: 400;\">with any space <\/span><\/i><span style=\"font-weight: 400;\">to know about the permits and licences needed according to the site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_13821\" style=\"width: 5688px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13821\" class=\"wp-image-13821 size-full\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-4.jpeg\" alt=\"\" width=\"5678\" height=\"3021\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-4.jpeg 2560w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-4-300x160.jpeg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-4-768x409.jpeg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/5-tips-for-planning-a-fashion-pop-up-store-4-1024x545.jpeg 1024w\" sizes=\"auto, (max-width: 5678px) 100vw, 5678px\" \/><p id=\"caption-attachment-13821\" class=\"wp-caption-text\">Venca pop-up store, Barcelona<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><b>The Perfect Store Layout<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have your idea, timing and location set, it is time to plan out the layout. The best fashion pop-up layouts are the ones that burst the brand&#8217;s identity, in an inviting and experiential way. And let\u2019s be clear, the layout is a complementary work between the location and design, as of course, the retail spot can\u2019t do it all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some basic things to place depending on the spot chosen are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">brand or logo for your storefront<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">lighting fixtures<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mirrors inside <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">wifi connection<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">wardrobes, clothing stands, shelves and hangers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cashier system for the POS<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">stoppers and signs for outside<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Always keep in mind that your inside-store experience should match with the outside of your store and your <a href=\"https:\/\/www.gopopup.com\/en\/magazine\/5-storytelling-tips-to-build-your-pop-up-stores-brand\" rel=\"noopener\">brand storytelling<\/a>. If you want to attract and capture footfall to come into your store, create an inviting atmosphere for both &#8211; inside and outside your store as well in your promotion for your store.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Promote your Pop-Up Store<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Create noise about this amazing store you\u2019re about to open. Let everyone you want to know, know about it by having a <a href=\"https:\/\/www.gopopup.com\/en\/magazine\/how-to-guide-marketing-for-your-pop-up-store\" target=\"_blank\" rel=\"noopener\">promotional strategy ready<\/a>. This will be easy, as by this part you already have a clear vision of your target clients.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A few important tasks to put part of your pop-up store promotion plan are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">creating an event on facebook listing the time and location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">promote this on other social networks such as Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">contact press &#8211; these could be fashion sites, newspapers and influencers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">make special offers only available on the pop-up store<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">set out a clients newsletter with the news of the upcoming pop-up store<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">set up an opening and closing event for your pop-up store<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is time to get your pop-up fashion idea going! Our team will gladly support you with every step of the way, by finding the pop-up location you were envisioning and creating an incredible fashion pop-up store that both your client and yourself will relish. <\/span><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\">\u00a0<a class=\"btn btn-primary btn-lg bg-turquoise\" href=\"https:\/\/www.gopopup.com\/en\/aboutus\/\" rel=\"noopener\">Contact one of our experts today<br \/>\n<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our experts have shared some key steps on creating complete pop-up shops for fashion with style and success. Learn what\u2019s important and what you should definitely consider before opening a fashion pop-up store. &nbsp; The Right Reason You\u2019re a fashion designer that just started to get recognition by establishing a successful fashion brand in the market &#8211; either first or second, you need to be clear about the reason you want to go off-line with a pop-up store and set your goals right. Everything that comes after that, will define whether you should do a pop-up in a showroom, shopping [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-13818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/13818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/comments?post=13818"}],"version-history":[{"count":1,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/13818\/revisions"}],"predecessor-version":[{"id":19756,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/posts\/13818\/revisions\/19756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media\/13819"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/media?parent=13818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/categories?post=13818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/es\/wp-json\/wp\/v2\/tags?post=13818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}