![\"aesthetize-gopopup-4\"](\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2015\/08\/aesthetize-gopopup-4.jpg\")
<\/a><\/p>\nHi Ben, so tell me who are you and what are you doing?<\/strong><\/p>\n We are aesthetize, a young fashion label originally founded in Duisburg by three guys who met years ago at the university. We always shared the same<\/span>\u00a0passion for design and streetwear which was the foundation of considering starting our own brand. The concept is to establish simple and minimalistic designs as well as good quality and a sustainable production. Being\u00a0part of the world we love was a great boost to start. So, how did you start?<\/strong><\/p>\n We\u2019ve started creating a lean concept based on smart investing and doing most of the tasks by ourself, like designing, finance stuff and production.\u00a0<\/span>A first range of products was shown to a selected crowd to estimate the chances on the real market.\u00a0It just took us a few more improvements and then we started officially.<\/p>\n Who came up with the idea of launching an own pop-up shop?<\/strong><\/p>\n The idea of launching our own pop-up shop was very spontaneous and a really generous offer from Go\u2014PopUp.\u00a0<\/span>As part of my internship, Go\u2014PopUp gave me the chance to spread our product in an own pop-up space near Rosenthaler Platz right in the busy centre\u00a0of Berlin.\u00a0This was the perfect test how our collection will perform on the offline retail market.<\/p>\n How does it feel to finally sell your products\u00a0in your own shop?<\/strong><\/p>\n Standing in our very own retail space was an amazing feeling. It just makes a huge difference to see your collection on real hangers in real closets instead of just stocking them for shipping.\u00a0It was\u00a0<\/span>the perfect chance to get in touch with our customers, talking to them in personal about our products or just to have a little chat.\u00a0Launching the pop-up shop was a great experience, it helped us spreading our product to the real world and was a huge success for our little company.<\/p>\n Which advice can you give newcomer brands who are struggling with the decision to open an own pop-up shop?<\/strong><\/p>\n I think every newcomer brand should consider starting a small pop-up shop, to check how their product performs and to get direct\u00a0feedback from customers.\u00a0<\/span>Furthermore it improves your selling techniques, your authenticity and strengthens the connection to your own brand.<\/p>\n Thank you Ben!<\/strong><\/p>\n Channels<\/b><\/span><\/p>\n aesthetize.com<\/a><\/p>\n facebook.com\/aesthetize<\/span><\/a><\/p>\n instagram.com\/aesthetize<\/span><\/a><\/p>\n Where to find us<\/b><\/span><\/p>\n gopopup.com<\/a><\/span><\/p>\n facebook.com\/gopopup<\/a><\/span><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n