{"id":5128,"date":"2015-05-27T18:52:07","date_gmt":"2015-05-27T16:52:07","guid":{"rendered":"http:\/\/www.popup-berlin.de\/?p=5128"},"modified":"2015-05-27T18:52:07","modified_gmt":"2015-05-27T16:52:07","slug":"food-pop-ups-taking-over-berlin-hauptbahnhof","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/food-pop-ups-taking-over-berlin-hauptbahnhof\/","title":{"rendered":"Food Pop Ups taking over Berlin Hauptbahnhof"},"content":{"rendered":"<p><a href=\"http:\/\/www.bahn.de\/p\/view\/index.shtml\" rel=\"noopener\">Deutsche Bahn\u2019s<\/a> search for future shopping concepts is over \u2013 at least for this year.<br \/>\nOn April 16th another round of the prestigious startup competition \u2018Next Station\u2019 came to a successful and surprising finale: two startups to rule them all!\u00a0<a href=\"http:\/\/www.teatales.de\/\" rel=\"noopener\">TEA Tales<\/a> and <a href=\"http:\/\/www.home-eat-home.de\/\" rel=\"noopener\">Home eat Home<\/a> will share the throne in summer 2015 and be given the exclusive opportunity to open their very own pop up store at Berlin\u2019s central station. And foodie heaven just got that little bit brighter&#8230;<!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5137\" style=\"line-height: 1.5em;\" alt=\"DB S&amp;S Start-Up 2015 Next Station Start Up Pitch 16-04-2015\" src=\"http:\/\/www.popup-berlin.de\/\/var\/www\/clients\/client2\/web381\/web\/wp-content\/uploads\/2015\/05\/DB-SS-Start-Up_00664.jpg\" \/><\/p>\n<p><span style=\"font-size: 12px; font-style: italic; margin-top: -8px; display: block;\">Deutsche Bahn Pitch Event<\/span><\/p>\n<p><b>Deutsche Bahn embraces Pop Ups as the future of shopping<\/b><\/p>\n<p>With a retail area of more than 1 million sqm and 17 million customer interactions daily, it\u2019s probably safe to say that Deutsche Bahn AG is one of the big players in the shopping universe. New retail concepts and ever changing customer needs continue to shape the market, bringing along questions about the future shopping experience. Highly aware of these changes, Deutsche Bahn already jumped the wagon (pun intended!) in 2014, shaking up the startup world, by launching the Next Station pitch event. The prize: a cooperation with DB and, even more exciting for us, a pop up store with prime customer exposure for the winner\u2019s products or services. Of course, we have to agree, that pop up stores are the most dynamic and versatile stage, to test out retail innovations in the offline world.<\/p>\n<p><b>Two good to choose<\/b><\/p>\n<p>60 startups entered this year\u2019s \u2018Next Station &#8211; future shopping\u2019 contest in March 2015, but only 9 finalists were chosen to pitch their idea live in front of a selected jury of entrepreneurs and DB representatives on April 16th. Each team was given merely 5 minutes to present their concept, followed by a Q&amp;A session. The jury must have been hungry for change on this joyous spring day, choosing not only one, but two food startups as their lucky 2015 winners.<br \/>\nWho else is way too nosy to know, what must have been going on behind the jury room doors that afternoon?<\/p>\n<p><b><a href=\"http:\/\/www.popup-berlin.de\/\/var\/www\/clients\/client2\/web381\/web\/wp-content\/uploads\/2015\/05\/DB-SS-Start-Up_00745.jpg\" rel=\"noopener\"><img decoding=\"async\" alt=\"DB S&amp;S Start-Up 2015 Next Station Start Up Pitch 16-04-2015\" src=\"http:\/\/www.popup-berlin.de\/\/var\/www\/clients\/client2\/web381\/web\/wp-content\/uploads\/2015\/05\/DB-SS-Start-Up_00745.jpg\" \/><\/a><\/b><\/p>\n<p><span style=\"font-size: 12px; font-style: italic; margin-top: -8px; display: block;\">Nina Schr\u00f6der from Tea Tales pitching her idea to the jury<\/span><\/p>\n<p><b>Let them drink tea&#8230;<\/b><b>and eat a home-cooked meal!<\/b><\/p>\n<p>We are more than delighted to introduce you to the two winners,\u00a0who sealed the deal:<\/p>\n<p><strong>TEA Tales<br \/>\n<\/strong>Heart-warming organic tea2go is brought to you by Berlin-based startup TEA Tales, who also promised to refresh busy train travellers with their iced tea creations this summer. Nina Schr\u00f6der, the queen of TEA Tales told Go\u2014PopUp what sets them apart from other tea brands: &#8220;In our tea bar, there is a tale behind each of our 22 loose leaf teas. The \u201cRide the Night\u201d takes you to parties in Buenos Aires with Argentinean Mate and Guarana from Brasil, the \u201cForever Young\u201d is about Mary\u2019s Beauty Greentea from Hong Kong. You can enjoy the tea experience hot, as Ice Tea, right here or just to-go. Also you can get your favourite tea to take home with you or as a gift in the original TEA Tales tin.&#8221;<br \/>\nSounds delicious? If you want to try a real alternative to the good old American coffee chain, take a break from frappuccinos altogether, or simply rejuvenate your taste-buds, keep your eyes open for the TEA Tales pop up store at Berlin Hauptbahnhof this June.<\/p>\n<p><a href=\"http:\/\/www.popup-berlin.de\/\/var\/www\/clients\/client2\/web381\/web\/wp-content\/uploads\/2015\/05\/Gr\u00fcnder-in-der-Box.jpg\" rel=\"noopener\"><img decoding=\"async\" alt=\"Gr\u00fcnder in der Box\" src=\"http:\/\/www.popup-berlin.de\/\/var\/www\/clients\/client2\/web381\/web\/wp-content\/uploads\/2015\/05\/Gr\u00fcnder-in-der-Box.jpg\" \/><\/a><\/p>\n<p><span style=\"font-size: 12px; font-style: italic; margin-top: -8px; display: block;\">TEA Tales Pop Up shop @ Bikini Berlin<\/span><\/p>\n<p><strong>Home eat Home<br \/>\n<\/strong>And just when we thought that Berlin life could not get any better, we talked to Sebastian Esser from Home eat Home, who convinced us that it can: \u201cHome eat Home is a new food service that offers pre-packed meal bags with all necessary ingredients ready for pick-up in decentralized pick-up stations.\u201d In other words, for all of us amateur cooks and food enthusiasts, who are too lazy to look up a recipe, draw up a shopping list, browse the grocery shop for Rhabarber, or any other German veggie that nobody can pronounce, queue in a horrendous check-out line, only to arrive at home, realizing that we forgot to pick up those chives \u2013 there is hope on the horizon! Go\u2014PopUp can&#8217;t wait to drop by the Home eat Home pop up store in July and get our Jamie Oliver on. Who else is in?<\/p>\n<p><a href=\"http:\/\/www.popup-berlin.de\/\/var\/www\/clients\/client2\/web381\/web\/wp-content\/uploads\/2015\/05\/Tuete_weisz.jpg\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tuete_weisz\" src=\"http:\/\/www.popup-berlin.de\/\/var\/www\/clients\/client2\/web381\/web\/wp-content\/uploads\/2015\/05\/Tuete_weisz.jpg\" width=\"1200\" height=\"800\" \/><\/a><\/p>\n<p><span style=\"font-size: 12px; font-style: italic; margin-top: -8px; display: block;\">Home eat Home does your groceries for you<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Channels<\/strong><\/p>\n<p>TEA Tales<br \/>\n<a href=\"http:\/\/www.teatales.de\" target=\"_blank\" rel=\"noopener\">www.teatales.de<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/iloveteatales?fref=ts\" target=\"_blank\" rel=\"noopener\">facebook.com\/iloveteatales<\/a><\/p>\n<p>Home eat Home<br \/>\n<a href=\"http:\/\/www.home-eat-home.de\" target=\"_blank\" rel=\"noopener\">facebook.com\/homeeathomeberlin<br \/>\nwww.home-eat-home.de<\/a><\/p>\n<p><strong>Where to find us<\/strong><\/p>\n<p><a href=\"http:\/\/www.gopopup.com\/\" rel=\"noopener\">gopopup.com<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/GoPopUp\" rel=\"noopener\">facebook.com\/gopopup<\/a><br \/>\n@gopopupcom<br \/>\n#gopopup<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deutsche Bahn\u2019s search for future shopping concepts is over \u2013 at least for this year. On April 16th another round of the prestigious startup competition \u2018Next Station\u2019 came to a successful and surprising finale: two startups to rule them all!\u00a0TEA Tales and Home eat Home will share the throne in summer 2015 and be given the exclusive opportunity to open their very own pop up store at Berlin\u2019s central station. And foodie heaven just got that little bit brighter&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/5128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/comments?post=5128"}],"version-history":[{"count":0,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/5128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media\/11850"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media?parent=5128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/categories?post=5128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/tags?post=5128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}