{"id":23245,"date":"2025-04-22T19:27:46","date_gmt":"2025-04-22T17:27:46","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?p=23245"},"modified":"2025-04-22T20:12:34","modified_gmt":"2025-04-22T18:12:34","slug":"behind-the-scenes-how-we-made-a-memorable-activation-for-adidas-happen","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/behind-the-scenes-how-we-made-a-memorable-activation-for-adidas-happen\/","title":{"rendered":"Behind the scenes: How we made a memorable activation for Adidas happen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.<br>In collaboration with <strong>CA Sports<\/strong>, we brought to life the <strong>Adidas stand<\/strong> at the <strong>Hoop District tournament<\/strong>, held at the iconic <strong>Poble Espanyol<\/strong>.<br>A project where sports, urban culture, and brand power came together to create a truly engaging experience.<br>If you haven\u2019t seen the event recap yet, you can check it out <a class=\"\" href=\"https:\/\/magazinetest.atomic4dev.net\/en\/succes-stories-adidas-x-go-popup-2\/\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"854\" style=\"aspect-ratio: 480 \/ 854;\" width=\"480\" controls src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-5-2.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>How is an activation experienced from the inside<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">From conceptualization to the final details of the setup, we provided our local production service, guiding our client every step of the way. The goal? To ensure that the Adidas stand not only stood out but also created impact, interaction, and lasting memories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25cf<\/strong> Visual design aligned with the urban spirit of the event<br><strong>\u25cf<\/strong> Local supplier and logistics coordination<br><strong>\u25cf<\/strong> Local production<br><strong>\u25cf<\/strong> Creative and technical support throughout the day<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All designed to create an activation that was not only functional but also memorable.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23221\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479-1024x684.jpg\" alt=\"\" class=\"wp-image-23221\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9479-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23219\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1-1024x684.jpg\" alt=\"\" class=\"wp-image-23219\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9498-1-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Why Leading Brands Work With Us<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">These kinds of collaborations show how a great idea \u2014 when executed with vision and precision \u2014 becomes a success story.<br>And big brands know it:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong><strong>Location drives impact<\/strong>: <\/strong>A strategic space maximizes reach<br>\u2714 <strong>Design speaks volumes<\/strong>: Your brand should stand out at first glance<br>\u2714 <strong>Experience builds connection<\/strong>: What moves people is remembered \u2014 and shared<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"23234\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-1024x768.jpg\" alt=\"\" class=\"wp-image-23234\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-1024x768.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-300x225.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-768x576.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-1536x1152.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-24x18.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-36x27.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9300-48x36.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23226\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1-1024x684.jpg\" alt=\"\" class=\"wp-image-23226\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9570-1-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>What did we achieve together?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Extensive network of premium spaces across Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Visibility at a high-profile international event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Meaningful interactions with the target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf A fully personalized brand environment aligned with the storytelling.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"23230\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-768x1024.jpg\" alt=\"\" class=\"wp-image-23230\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-768x1024.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-225x300.jpg 225w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-1152x1536.jpg 1152w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-1536x2048.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-18x24.jpg 18w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-27x36.jpg 27w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-36x48.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/IMG_9290-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23232\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1-1024x684.jpg\" alt=\"\" class=\"wp-image-23232\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1-1024x684.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1-768x513.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1-1536x1025.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2025\/04\/DSC9559-1-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>Got a Bold Idea? Let\u2019s Make It Happen<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Do it like Adidas: trust a partner who supports you from the idea to execution to create activations that connect and leave a lasting impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25cf<\/strong>  We search for and manage unique spaces across Europe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25cf<\/strong>  We design, produce, and coordinate events and pop-ups<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25cf<\/strong>  We support with branding, content, PR, and more<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25cf<\/strong>  We create real experiences that generate results<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"> <\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Tell us your idea!<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/en\/products\/request?openPersonalizedRequest=\" target=\"_blank\" rel=\"noreferrer noopener\">MAKE A REQUEST<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Or discover over 3,000 spaces in our marketplace.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/en\/search\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">VISIT OUR MARKETPLACE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">If you have any questions, feel free to contact us at:<strong><a href=\"mailto:hello@gopopup.com\">&nbsp;hello@gopopup.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the Hoop District tournament, held at the iconic Poble Espanyol.A project where sports, urban culture, and brand power came together to create a truly engaging experience.If you haven\u2019t seen the event recap yet, you can check it out here. How is an activation experienced from the inside From conceptualization to the final details of the setup, we provided our local production service, guiding our client every step of the way. The [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,154],"tags":[561],"class_list":["post-23245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5_trending","category-1_brands_tips","tag-successful-events"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/23245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/comments?post=23245"}],"version-history":[{"count":6,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/23245\/revisions"}],"predecessor-version":[{"id":23265,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/23245\/revisions\/23265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media\/23236"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media?parent=23245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/categories?post=23245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/tags?post=23245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}