{"id":21509,"date":"2024-02-27T15:11:44","date_gmt":"2024-02-27T14:11:44","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?p=21509"},"modified":"2026-06-08T09:57:42","modified_gmt":"2026-06-08T07:57:42","slug":"success-stories-brands-that-have-transformed-pop-up-stores-into-unforgettable-experiences","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/success-stories-brands-that-have-transformed-pop-up-stores-into-unforgettable-experiences\/","title":{"rendered":"Success Stories: Brands that have transformed pop-up stores into unforgettable experiences"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In the world of experiential marketing, the ability to create memorable experiences is crucial to stand out among the competition and leave a lasting impression on customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An effective strategy to achieve this is through the transformation of temporary spaces into unique and captivating experiences. Below, we will explore some success stories of brands that have mastered this technique, inspiring others to follow their lead.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><\/h4>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>1. Nike: Nike House of Innovation<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Nike is renowned for its innovation in both products and marketing. In its &#8220;Nike House of Innovation,&#8221; the brand transformed a temporary space into an immersive experience that merges technology and sports. Customers can customize their products, experiment with augmented reality technology, and participate in exclusive events. This experience has elevated the emotional connection of customers with the brand and has generated significant buzz on social media.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/867083_101_350_LTU4NTIwNTY0NS0zNzkxNjMzNA.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"350\" data-id=\"21483\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/867083_101_350_LTU4NTIwNTY0NS0zNzkxNjMzNA.jpg\" alt=\"\" class=\"wp-image-21483\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/867083_101_350_LTU4NTIwNTY0NS0zNzkxNjMzNA.jpg 525w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/867083_101_350_LTU4NTIwNTY0NS0zNzkxNjMzNA-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/867083_101_350_LTU4NTIwNTY0NS0zNzkxNjMzNA-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/867083_101_350_LTU4NTIwNTY0NS0zNzkxNjMzNA-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/867083_101_350_LTU4NTIwNTY0NS0zNzkxNjMzNA-48x32.jpg 48w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/nikepopupstore3-900x600-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"21484\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/nikepopupstore3-900x600-1.jpg\" alt=\"\" class=\"wp-image-21484\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/nikepopupstore3-900x600-1.jpg 900w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/nikepopupstore3-900x600-1-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/nikepopupstore3-900x600-1-768x512.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/nikepopupstore3-900x600-1-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/nikepopupstore3-900x600-1-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/nikepopupstore3-900x600-1-48x32.jpg 48w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/0848aa3af614621e196ab8ef6fc88d05.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"560\" data-id=\"21482\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/0848aa3af614621e196ab8ef6fc88d05.jpg\" alt=\"\" class=\"wp-image-21482\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/0848aa3af614621e196ab8ef6fc88d05.jpg 1000w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/0848aa3af614621e196ab8ef6fc88d05-300x168.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/0848aa3af614621e196ab8ef6fc88d05-768x430.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/0848aa3af614621e196ab8ef6fc88d05-24x13.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/0848aa3af614621e196ab8ef6fc88d05-36x20.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/0848aa3af614621e196ab8ef6fc88d05-48x27.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>2. Glossier: Glossier Pop-Up Stores<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Glossier, a direct-to-consumer beauty brand, has used pop-up stores to create unique experiences in different cities. These temporary spaces are designed with minimalist and aesthetically appealing styles, inviting customers to try out products and share their experiences online. Glossier&#8217;s pop-up stores have garnered significant media attention and have contributed to the brand&#8217;s explosive growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" data-id=\"21487\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_-1024x705.jpg\" alt=\"\" class=\"wp-image-21487\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_-1024x705.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_-300x207.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_-768x529.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_-24x17.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_-36x25.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_-48x33.jpg 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/web.ae_.glossier.review.SJ_.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/29fa3e_ef2eb2b41bc548e980e6d93966ff2a9bmv2-1.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" data-id=\"21486\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/29fa3e_ef2eb2b41bc548e980e6d93966ff2a9bmv2-1.gif\" alt=\"\" class=\"wp-image-21486\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21488\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841-1024x683.jpg\" alt=\"\" class=\"wp-image-21488\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841-1024x683.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841-768x512.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841-48x32.jpg 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Glossier-20190327091644841.jpg 1069w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\">3. <strong>Airbnb: Airbnb Experiences<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Airbnb has extended its focus on sharing unique experiences beyond accommodation with its &#8220;Airbnb Experiences&#8221; platform. Through pop-up events in various locations, the brand offers travelers the opportunity to immerse themselves in local culture and participate in unique activities, from cooking classes to city tours. These temporary experiences have strengthened the Airbnb community and boosted user loyalty.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/IMG_0903.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"535\" data-id=\"21489\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/IMG_0903.jpg\" alt=\"\" class=\"wp-image-21489\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/IMG_0903.jpg 802w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/IMG_0903-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/IMG_0903-768x512.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/IMG_0903-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/IMG_0903-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/IMG_0903-48x32.jpg 48w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" data-id=\"21491\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont-1024x631.jpg\" alt=\"\" class=\"wp-image-21491\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont-1024x631.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont-300x185.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont-768x473.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont-24x15.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont-36x22.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont-48x30.jpg 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/calfont.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"21490\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l-1024x577.webp\" alt=\"\" class=\"wp-image-21490\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l-1024x577.webp 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l-300x169.webp 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l-768x433.webp 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l-24x14.webp 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l-36x20.webp 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l-48x27.webp 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/airbnb_the_grove_rendering_final_a_l.webp 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption\"><a href=\"https:\/\/app.gopopup.com\/en\/barcelona-vila-de-gracia\/productionshooting\/qs2gs\" rel=\"noopener\">NIZA, FRANCIA<\/a><br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>4. Coca-Cola: Coca-Cola Happiness Truck<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Coca-Cola Happiness Truck&#8221; campaign is a classic example of how a brand can transform a temporary space into a memorable experience. Through pop-up events in different cities, Coca-Cola surprises consumers with gifts, fun interactions, and exciting moments. This campaign has generated a wealth of user-generated content and has reinforced Coca-Cola&#8217;s image as a brand that brings joy to everyday life.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"21495\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-1024x1024.jpg\" alt=\"\" class=\"wp-image-21495\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-1024x1024.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-300x300.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-150x150.jpg 150w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-768x768.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-650x650.jpg 650w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-24x24.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-36x36.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c-48x48.jpg 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/e45aa725749821.5634a28d8264c.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"1024\" data-id=\"21492\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-752x1024.jpg\" alt=\"\" class=\"wp-image-21492\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-752x1024.jpg 752w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-220x300.jpg 220w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-768x1046.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-1127x1536.jpg 1127w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-1503x2048.jpg 1503w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-18x24.jpg 18w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-26x36.jpg 26w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1-35x48.jpg 35w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/popup04-scaled-1.jpg 1879w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/8de8e425749821.553fd2d69142a.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"316\" data-id=\"21494\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/8de8e425749821.553fd2d69142a.jpg\" alt=\"\" class=\"wp-image-21494\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/8de8e425749821.553fd2d69142a.jpg 404w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/8de8e425749821.553fd2d69142a-300x235.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/8de8e425749821.553fd2d69142a-24x19.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/8de8e425749821.553fd2d69142a-36x28.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/8de8e425749821.553fd2d69142a-48x38.jpg 48w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>5. Apple: Apple Store Temporary Plaza<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Apple has effectively used temporary spaces to build anticipation around its products. The creation of the &#8220;Apple Store Temporary Plaza&#8221; is a notable example, where the brand sets up temporary stores in strategic locations before the launch of new products. These spaces not only serve as retail points but also as focal points and experiences for customers, generating great anticipation and excitement.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-id=\"21498\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761.jpg\" alt=\"\" class=\"wp-image-21498\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761.jpg 800w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761-300x300.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761-150x150.jpg 150w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761-768x768.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761-650x650.jpg 650w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761-24x24.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761-36x36.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/1686972388761-48x48.jpg 48w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"21497\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku-1024x576.webp\" alt=\"\" class=\"wp-image-21497\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku-1024x576.webp 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku-300x169.webp 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku-768x432.webp 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku-1536x864.webp 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku-24x14.webp 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku-36x20.webp 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku-48x27.webp 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Apple-Watch-at-Isetan-Shinjuku.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/57191e9c2c3a8954920516edc3d14539.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"288\" data-id=\"21496\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/57191e9c2c3a8954920516edc3d14539.jpg\" alt=\"\" class=\"wp-image-21496\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/57191e9c2c3a8954920516edc3d14539.jpg 236w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/57191e9c2c3a8954920516edc3d14539-20x24.jpg 20w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/57191e9c2c3a8954920516edc3d14539-30x36.jpg 30w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/57191e9c2c3a8954920516edc3d14539-39x48.jpg 39w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>6. Red Bull: Red Bull Music Academy<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Red Bull has created unique experiences in temporary spaces through its &#8220;Red Bull Music Academy&#8221; initiative. This project includes pop-up events in different cities where concerts, workshops, and immersive music experiences are held. These temporary spaces not only promote music and culture but also strengthen Red Bull&#8217;s association with creativity and cutting-edge.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/33766418075_00b3a5b711_b.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21501\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/33766418075_00b3a5b711_b.jpg\" alt=\"\" class=\"wp-image-21501\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/33766418075_00b3a5b711_b.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/33766418075_00b3a5b711_b-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/33766418075_00b3a5b711_b-768x512.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/33766418075_00b3a5b711_b-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/33766418075_00b3a5b711_b-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/33766418075_00b3a5b711_b-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"21499\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy-1024x682.webp\" alt=\"\" class=\"wp-image-21499\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy-1024x682.webp 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy-300x200.webp 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy-768x512.webp 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy-24x16.webp 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy-36x24.webp 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy-48x32.webp 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/eood9sx7ah3tnzy0v2gy.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/red-bull-fast-setup.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"423\" data-id=\"21500\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/red-bull-fast-setup.jpg\" alt=\"\" class=\"wp-image-21500\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/red-bull-fast-setup.jpg 726w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/red-bull-fast-setup-300x175.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/red-bull-fast-setup-24x14.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/red-bull-fast-setup-36x21.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/red-bull-fast-setup-48x28.jpg 48w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>7. Samsung: Samsung Galaxy Studio<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung has leveraged temporary spaces to promote its products and offer interactive experiences to customers. The &#8220;Samsung Galaxy Studio&#8221; is a standout example, where the brand showcases its latest devices in an environment designed for exploration and experimentation. Visitors can test products, participate in interactive activities, and get up close with Samsung&#8217;s innovation.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"text-transform:uppercase\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21502\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-1024x683.jpg\" alt=\"\" class=\"wp-image-21502\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-1024x683.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-768x512.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-1536x1024.jpg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/FMrbtkIXoAIlPED-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Samsung-pop-up-store-by-Cheil-Germany-Frankfurt-Germany.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" data-id=\"21504\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Samsung-pop-up-store-by-Cheil-Germany-Frankfurt-Germany.jpg\" alt=\"\" class=\"wp-image-21504\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Samsung-pop-up-store-by-Cheil-Germany-Frankfurt-Germany.jpg 720w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Samsung-pop-up-store-by-Cheil-Germany-Frankfurt-Germany-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Samsung-pop-up-store-by-Cheil-Germany-Frankfurt-Germany-24x16.jpg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Samsung-pop-up-store-by-Cheil-Germany-Frankfurt-Germany-36x24.jpg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/Samsung-pop-up-store-by-Cheil-Germany-Frankfurt-Germany-48x32.jpg 48w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" data-id=\"21503\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01-1024x637.jpeg\" alt=\"\" class=\"wp-image-21503\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01-1024x637.jpeg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01-300x187.jpeg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01-768x478.jpeg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01-1536x956.jpeg 1536w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01-24x15.jpeg 24w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01-36x22.jpeg 36w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01-48x30.jpeg 48w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2024\/02\/samsung-la-vaguada-01.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These success stories demonstrate the power of transforming temporary spaces into unforgettable experiences. By following their example and thinking creatively, brands can connect more deeply with customers and differentiate themselves in a saturated market. The key is to understand the needs and desires of the audience and design experiences that surpass them, leaving a lasting impression on their minds and hearts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t wait any longer to showcase and boost your brand by taking advantage of all the benefits that pop-up stores offer you!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find the perfect space on our <a href=\"https:\/\/app.gopopup.com\/es\/search\/europe\/\" rel=\"noopener\"> <\/a><a href=\"https:\/\/app.gopopup.com\/es\/search\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketplace<\/a> today!<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/en\/products\/request?openPersonalizedRequest=\" target=\"_blank\" rel=\"noreferrer noopener\">PLAN YOUR EVENT<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/es\/search\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">VISIT OUR MARKETPLACE<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>For any further inquiries, don&#8217;t hesitate to write to us at<a href=\"mailto:hello@gopopup.com\">&nbsp;&nbsp;hello@gopopup.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of experiential marketing, the ability to create memorable experiences is crucial to stand out among the competition and leave a lasting impression on customers. An effective strategy to achieve this is through the transformation of temporary spaces into unique and captivating experiences. Below, we will explore some success stories of brands that have mastered this technique, inspiring others to follow their lead. 1. Nike: Nike House of Innovation Nike is renowned for its innovation in both products and marketing. In its &#8220;Nike House of Innovation,&#8221; the brand transformed a temporary space into an immersive experience that merges [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":21493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,727],"tags":[],"class_list":["post-21509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1_brands_tips","category-importables"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/21509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/comments?post=21509"}],"version-history":[{"count":2,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/21509\/revisions"}],"predecessor-version":[{"id":21514,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/21509\/revisions\/21514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media\/21493"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media?parent=21509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/categories?post=21509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/tags?post=21509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}