{"id":18440,"date":"2022-04-28T10:43:28","date_gmt":"2022-04-28T08:43:28","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?p=18440"},"modified":"2022-05-31T15:11:02","modified_gmt":"2022-05-31T13:11:02","slug":"the-new-phygital-era-of-shopping-malls","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/the-new-phygital-era-of-shopping-malls\/","title":{"rendered":"The new phygital era of shopping malls"},"content":{"rendered":"\n

We all know how much retailers from all around the world are now accelerating plans to adapt to a new, post-pandemic reality. It’s time for a new phygital<\/em> era of shopping malls, where phygital means a perfect match between the physical and digital experience<\/strong>. Shopping malls need to reconsider their spaces, turning into a thriving community <\/strong>where people will live, work, play, and eat. A place that goes beyond our parents’ idea of shopping mall, that offers both valuable experiences and<\/em> shopping opportunities.<\/p>\n\n\n\n

It’s all about reinventing <\/h3>\n\n\n\n

The added value of shopping malls need to be experiential<\/strong>. 68% of consumers expect that, by 2025, shops will dedicate large spaces where you can experience products<\/strong> before purchasing them. The so called “anti-mall”<\/strong> – the modern shopping mall – invests a lot on a rich selection<\/strong> of distinct offer: gastronomy, entertainment, art and leisure, as well as shopping. Based on the success stories of experiential shopping malls such as Oasiz<\/a> (Madrid) and The Hood<\/a> (Lisbon), here’s some tips about where shopping malls should invest nowadays. <\/p>\n\n\n\n

Make it experiential<\/h3>\n\n\n\n