{"id":17862,"date":"2021-10-19T11:45:04","date_gmt":"2021-10-19T09:45:04","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?p=17862"},"modified":"2022-05-31T15:17:22","modified_gmt":"2022-05-31T13:17:22","slug":"go-pop-up-sustainable-fashion-store-vienna","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/go-pop-up-sustainable-fashion-store-vienna\/","title":{"rendered":"Go\u2013PopUp supports sustainable fashion in Vienna"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many <strong>small retail businesses<\/strong> are now entering the market with a clear, meaningful vision: define a <strong>sustainable way of wearing<\/strong>, creating a positive impact in the fashion world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being <strong>eco-conscious<\/strong> about what you wear is now becoming important especially for new generations. Have you noticed it? Collections made of <strong>unique materials<\/strong> and <strong>advanced sustainable fabrics<\/strong> are hitting the catwalks and fashion shows. And it&#8217;s attracting designers\u2019 interest and people&#8217;s attention.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/shohei-collection.com\/\" rel=\"noopener\">SHOHEI<\/a><\/strong> is one of those small businesses riding the waves of this trend. Founded by <strong>Lisa Pek <\/strong>and name giver <strong>Shohei Yamamoto<\/strong> in 2016, the brand creates women and menswear collections by fusing unique material experiences and patterns. They adopt exclusively advanced and sustainable fabrics such as TENCEL, which is derived from sustainable wood.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fashion brand settled in <strong>Vienna<\/strong>, Austria. Lisa Pek, creative mind, had already worked in Japan for two years, which explains the <strong>Japanese minimalistic aesthetics<\/strong> of SHOHEI collections. She developed a European interpretation of Japanese style, mixing <strong>tradition and tech.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_nea-trenchcoat-womens-sustainablefashion-coat-trench-683x1024.jpg\" alt=\"\" data-id=\"17863\" class=\"wp-image-17863\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_nea-trenchcoat-womens-sustainablefashion-coat-trench-683x1024.jpg 683w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_nea-trenchcoat-womens-sustainablefashion-coat-trench-200x300.jpg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_nea-trenchcoat-womens-sustainablefashion-coat-trench-768x1152.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_nea-trenchcoat-womens-sustainablefashion-coat-trench-1024x1536.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_nea-trenchcoat-womens-sustainablefashion-coat-trench-1365x2048.jpg 1365w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_nea-trenchcoat-womens-sustainablefashion-coat-trench-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_Kyo-Jumper-red-unisex-GOTS-merinowool-jumper-menswear-683x1024.jpg\" alt=\"\" data-id=\"17867\" data-full-url=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_Kyo-Jumper-red-unisex-GOTS-merinowool-jumper-menswear-scaled.jpg\" data-link=\"https:\/\/magazinetest.atomic4dev.net\/en\/?attachment_id=17867\" class=\"wp-image-17867\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_Kyo-Jumper-red-unisex-GOTS-merinowool-jumper-menswear-683x1024.jpg 683w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_Kyo-Jumper-red-unisex-GOTS-merinowool-jumper-menswear-200x300.jpg 200w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_Kyo-Jumper-red-unisex-GOTS-merinowool-jumper-menswear-768x1152.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_Kyo-Jumper-red-unisex-GOTS-merinowool-jumper-menswear-1024x1536.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_Kyo-Jumper-red-unisex-GOTS-merinowool-jumper-menswear-1365x2048.jpg 1365w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2021\/10\/SHOHEI_Kyo-Jumper-red-unisex-GOTS-merinowool-jumper-menswear-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Womenswear and menswear collections at SHOHEI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>SHOHEI, which means \u201cworld peace\u201d in Japanese, is now launching a <strong>pop-up store<\/strong> in <strong>Vienna<\/strong>. The goal is to showcase its best collections and raising awareness about the importance of being <strong>eco-conscious<\/strong> in the <strong>fashion industry<\/strong>. The venue, a premium space powered by the Go\u2014PopUp team, is an enchanting <strong><a href=\"https:\/\/www.gopopup.com\/de\/wien\/pop-up\/m8674\" rel=\"noopener\">hidden backyard<\/a><\/strong> of the Viennese 6th district, nearby Museums Quartier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a team, we\u2019re excited to have supported this promising brand during the <strong>pop-up scouting<\/strong>, offering consultancy and advice also for &#8211; spoiler alert! &#8211; future locations and pop-up actions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you happen to be in Vienna on <strong>October 30 and 31<\/strong>, you can check the <a href=\"https:\/\/shohei-collection.com\/pages\/pop-up\" rel=\"noopener\">SHOHEI <strong>Secret Shopping Event<\/strong><\/a> by yourself. New styles, heavy sales and a great opportunity to blend with the fashion viennese scenario, taking a little step forward to a more sustainable world.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many small retail businesses are now entering the market with a clear, meaningful vision: define a sustainable way of wearing, creating a positive impact in the fashion world.&nbsp; Being eco-conscious about what you wear is now becoming important especially for new generations. Have you noticed it? Collections made of unique materials and advanced sustainable fabrics are hitting the catwalks and fashion shows. And it&#8217;s attracting designers\u2019 interest and people&#8217;s attention.\u00a0 SHOHEI is one of those small businesses riding the waves of this trend. Founded by Lisa Pek and name giver Shohei Yamamoto in 2016, the brand creates women and menswear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-17862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4_success-stories"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/17862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/comments?post=17862"}],"version-history":[{"count":5,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/17862\/revisions"}],"predecessor-version":[{"id":19988,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/17862\/revisions\/19988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media\/17871"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media?parent=17862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/categories?post=17862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/tags?post=17862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}