{"id":16664,"date":"2020-07-02T14:30:19","date_gmt":"2020-07-02T12:30:19","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?post_type=magazine-entry&p=16664"},"modified":"2022-05-31T15:35:08","modified_gmt":"2022-05-31T13:35:08","slug":"forerunner-zara-phygital-pop-up","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/forerunner-zara-phygital-pop-up\/","title":{"rendered":"Forerunner Zara, a phygital pop-up"},"content":{"rendered":"

An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like.<\/span><\/p>\n

The lockdown and following social distancing rules have changed the way customers behave. For example, during April 2020, Zara<\/a><\/span>\u00a0had a 95% YOY increase in the online sale!\u00a0<\/span><\/p>\n

Retailers understood that online is a must and that the physical store has to support further the increased sales generated online.\u00a0<\/span><\/p>\n

 <\/p>\n

\/\/Zara as a forerunner<\/b><\/h3>\n

In 2018, Zara launched a pop-up store in Westfield Stratford, UK. It was the first store designed to primarily place orders and to collect them.\u00a0<\/span><\/p>\n

The pop-up could be a concept of today’s context, as it facilitates the flow, reduces the time in the store and the contact between customers and staff.\u00a0<\/span><\/p>\n

\"FORERUNNER<\/p>\n

\/\/The Pop-Up<\/b><\/h3>\n

The pop-up store was nearly 200 square metres and offered a selected choice of women’s and men’s clothing for online purchase directly in-store. Store staff helped around with mobile devices and orders could be received the same day or the day after, returns and exchanges were also handled here. And payments were via an innovative card terminal system operated via Bluetooth.\u00a0<\/span><\/p>\n

Among other innovations, this pop-up store had:<\/span><\/p>\n