{"id":16362,"date":"2020-05-21T14:00:20","date_gmt":"2020-05-21T12:00:20","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?post_type=magazine-entry&p=16362"},"modified":"2022-05-31T15:37:23","modified_gmt":"2022-05-31T13:37:23","slug":"beauty-online-pop-up-with-the-brand-mary-kay","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/beauty-online-pop-up-with-the-brand-mary-kay\/","title":{"rendered":"A beauty online pop-up: the Mary Kay case"},"content":{"rendered":"

The last 7th of May, Patricia de Esteban launched an online beauty pop-up with the brand Mary Kay<\/a><\/span>.<\/p>\n

It was a success, not only because the beauty sector is a driving industry of the wider wellness sector, but above all because of the professionalism and kindness of Patricia.<\/p>\n

I sat with Patricia to understand more how the experience of using our digital platform was and which positive outlet she has had, so far.<\/p>\n

\/\/THE EXPERIENCE<\/strong><\/h3>\n

Patricia revealed that, due to habit and the specificity of her sector, she used to work in a more face to face basis. \u00a0But of course, things changed and rapidly and she had to lose all the fears and try something new.<\/p>\n

She came across Go\u2013PopUp’s platform and decided to try to launch her first Online Pop-Up, focus on tips on how to treat your skin to have it bright and healthy, just like Patricia’s. With the help of Susana Almonacid\u00a0susana.almonacid@gopopup.com<\/a><\/span>,\u00a0Patricia set up the pop-up and it was a success. The part that Patricia liked the most about the experience, it was that she felt guided throughout the whole process. From setting up the Online Pop-Up to after the event, she could count on Susana’s support.<\/p>\n

\"Patricia

Patricia de Esteban, Mary Kay<\/p><\/div>\n

 <\/p>\n

“If you are not so acquainted with technological solutions, don’t hesitate to choose Go\u2013PopUp to launch your online pop-up as they will support and pamper you from the beginning to the end.<\/em>”<\/p>\n

-Patricia de Esteban, Mary Kay<\/p>\n<\/blockquote>\n

<\/h3>\n

\/\/THE BENEFITS<\/strong><\/h3>\n

Patricia pointed out three clear benefits of having an Online Pop-Up:<\/p>\n

    \n
  1. New customers: through her pop-up, Patricia was able to reach customers that signed up to the event via our platform. In a standard setting, she would be counting mainly on the word-of-mouth.<\/li>\n
  2. Wider reach of people: when launching an online pop-up, you can reach people out of your physical-geographical reach.<\/li>\n
  3. A higher number of participants: through a physical event, you are always bound to the maximum capacity of the place where you are hosting the event. Through our Online Pop-Up, you can have a big number of participants, simultaneously.<\/li>\n<\/ol>\n

    If you want to see Patricia’s session, you can register yourself and follow the beauty session here<\/a>;<\/span> she gives several beauty tips!<\/p>\n

     <\/p>\n

    \/\/FUTURE POP-UPS<\/strong><\/h3>\n

    Following the online beauty pop-up with the brand Mary Kay, Patricia wants already to organize another pop-up about face yoga. Yes, you read it well, face yoga is a thing and can help you to have a more symmetric face and look a bit younger!\u00a0So, if you want to keep yourself updated about the up and coming pop-ups visit out Online Pop-Up Shopping Center.<\/a><\/span><\/p>\n

    Request a Call<\/a><\/div>\n

    If you are interested in launching your own pop-up, physical or digital, you can always contact us, we will pamper you regardless:<\/p>\n

    DACH (Germany, Austria and Switzerland): Mac.bugaj@gopopup.com<\/a><\/span>
    \nSpain and Portugal:     Nuria.roig@gopopup.com<\/a><\/span>
    \nUK, France and The Netherlands:     Mirjam.stibbe@gopopup.com<\/a><\/span>
    \nRest of the world:     Hello@gopopup.com<\/a><\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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