{"id":15590,"date":"2020-01-16T14:00:10","date_gmt":"2020-01-16T13:00:10","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?post_type=magazine-entry&p=15590"},"modified":"2020-01-16T10:55:06","modified_gmt":"2020-01-16T09:55:06","slug":"kapten-son-pop-up-in-amsterdam","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/kapten-son-pop-up-in-amsterdam\/","title":{"rendered":"KAPTEN & SON POP-UP IN AMSTERDAM"},"content":{"rendered":"

Kapten & Son<\/a><\/span> pop-up in Amsterdam (The Netherlands) ended its experience on Wednesday the 15th of January, after 2 months. This is our last Success Story<\/span><\/a>.<\/p>\n

We sat down with the Kapten & Son team to learn about this experience, as this was their first international pop-up store. The brand\u2019s goal was to raise both local and international brand awareness. Moreover, Kapten & Son’s desire was to offer an additional touchpoint to the customer, who can discover the brand’s entire world in one location and learn more about all products.\u00a0<\/span><\/p>\n

\"Sucess<\/p>\n

The decision of opening a pop-up shows the twofold purpose. Following the trend that sees the pop-up as another touchpoint that customers use to get in contact with their brand, and additionally, getting a proof of concept for a permanent retail store in one of Europe\u2019s hotspots. Pop-ups indeed are the perfect habitat to study their customers and understand what their needs are. That\u2019s why they chose a high-traffic shopping street in the heart of Amsterdam in\u00a0Leidsestraat 60. Matching the highest-impact time of the year, during the Holiday season.<\/p>\n

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About Kapten & Son<\/h2>\n

Kapten & Son is a German-based brand but with an international soul. They design stylish accessories for global, independent, adventurous and light-hearted spirits. In 2014, 3 students in Muenster, had the idea of K&S and launched their concept that nowadays is all over the world. As per today, you can find them physically in several important cities of Germany: Berlin, Hamburg, Cologne, M\u00fcnich, and Stuttgart. Through their website, they are present in Europe and North America. They are focusing on the Benelux (Belgium, The Netherlands, and Luxemburg) market, and this pop-up was part of the strategy for this area.<\/p>\n

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\u00a0 \u00a0\"Success<\/span><\/p>\n

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\"Success<\/p>\n

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\"Success<\/p>\n

Moreover, with this first international pop-up in Amsterdam, they wanted to achieve the following objective:<\/p>\n