{"id":14281,"date":"2019-05-21T13:57:05","date_gmt":"2019-05-21T11:57:05","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?post_type=magazine-entry&#038;p=14281"},"modified":"2022-05-31T15:44:44","modified_gmt":"2022-05-31T13:44:44","slug":"essential-tips-to-make-your-pop-up-store-recognizable","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/essential-tips-to-make-your-pop-up-store-recognizable\/","title":{"rendered":"Essential Tips to Make Your Pop-Up Store Recognizable"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Our experts have set up the top tricks to make your pop-up event hard to pass by. Learn what\u2019s essential to make your pop-up store recognizable in front of the perfect audience. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Choose a bold concept<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The topic of your pop-up store is the place where everything else will come out from. Once you defined it, the rest of the steps that are taken afterward will rely on it almost completely. Let this be a concept that is innovative, exciting and that allows for customer engagement, where everyone leaves it with an urge to keep track of what your brand is up to. We have set up some of <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/8-of-the-most-creative-pop-up-store-ideas-ever\" rel=\"noopener\"><span style=\"font-weight: 400;\">the most creative pop-up ideas<\/span><\/a><span style=\"font-weight: 400;\"> as well as <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/5-biggest-pop-up-retail-and-event-marketing-trends-in-2019\" rel=\"noopener\"><span style=\"font-weight: 400;\">the biggest retail and event marketing trends for 2019<\/span><\/a><span style=\"font-weight: 400;\">, for you to get inspired.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14289\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/paracaidista3.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/paracaidista3.jpg 650w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/paracaidista3-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14342\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/customer-service-2.jpg\" alt=\"\" width=\"751\" height=\"501\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/customer-service-2.jpg 751w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/customer-service-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Find the right location<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Location is key! It doesn\u2019t have to necessarily be a super centric downtown spot, but it has to represent the message of your brand and complement the concept by giving it easy client accessibility by public transportation or parking. A great example would be the <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/coronas-first-pop-up-events-in-sitges-and-barcelona\" rel=\"noopener\"><span style=\"font-weight: 400;\">Corona pop-up store in Sitges<\/span><\/a><span style=\"font-weight: 400;\">, a town in the outskirts of Barcelona that complements the style of the brand perfectly and that there target clients can be found.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The spot also has to have all the necessities you need for your pop-up store, and space enough to deliver your topic. With your budget in mind, you can mould your topic to something that will be favourable both for you and the creation of the event.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13244\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2018\/06\/coke2-1chase-2-1024x661.jpg\" alt=\"\" width=\"1024\" height=\"661\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2018\/06\/coke2-1chase-2-1024x661.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2018\/06\/coke2-1chase-2-300x194.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2018\/06\/coke2-1chase-2-768x496.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14316\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/GOOPAspen-1024x625.png\" alt=\"\" width=\"1024\" height=\"625\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/GOOPAspen-1024x625.png 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/GOOPAspen-300x183.png 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/GOOPAspen-768x469.png 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/GOOPAspen.png 1184w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Make it viral <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Announce your pop-up store event everywhere! Cover all social media networks \u2014\u00a0Facebook, Instagram, Youtube and LinkedIn, your brand\u2019s newsletter, you name it! For Facebook make an event so you have an idea of the number of attendees, and on Instagram place a link to this page, among other posts to complement it. Create a hashtag special to your pop-up store to track all shared actions before, during and after the event. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another way to make it known is by inviting influencers with a large number of followers that keep track of their product recommendations and calendar activities. One of our pop-up stores for <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/donuts-long-term-pop-up-store-at-principe-pio-in-madrid\" rel=\"noopener\"><span style=\"font-weight: 400;\">Donuts in Madrid<\/span><\/a><span style=\"font-weight: 400;\"> became with this the viral topic in the city that day.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_14285\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14285\" class=\"size-large wp-image-14285\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-1024x683.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-768x512.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-14285\" class=\"wp-caption-text\">Mario Vaquerizo at the Donuts pop-up store in Madrid<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><b>Create a special promotion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Complementing the tip set above, promoting your event will help it make it viral! Set up a contest or a special sale unique only to your pop-up store. This a great way to attract new clients and create customer engagement which is one of the key ways to make your pop-up a true success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14338\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/pexels-photo-2292953-1024x682.jpeg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/pexels-photo-2292953-1024x682.jpeg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/pexels-photo-2292953-300x200.jpeg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/pexels-photo-2292953-768x512.jpeg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/05\/pexels-photo-2292953.jpeg 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Plan to open specifically a fashion pop-up store? <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/5-tips-for-planning-a-fashion-pop-up-store\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read our top tips<\/span><\/a><span style=\"font-weight: 400;\">. Otherwise, read over our <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/category\/how-tos\" rel=\"noopener\"><span style=\"font-weight: 400;\">How-To Guides<\/span><\/a><span style=\"font-weight: 400;\"> or book your own pop-up store today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\">\u00a0<a class=\"btn btn-primary btn-lg bg-turquoise\" href=\"https:\/\/www.gopopup.com\/en\/search\" rel=\"noopener\">Create your own pop-up store<br \/>\n<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our experts have set up the top tricks to make your pop-up event hard to pass by. Learn what\u2019s essential to make your pop-up store recognizable in front of the perfect audience. &nbsp; Choose a bold concept The topic of your pop-up store is the place where everything else will come out from. Once you defined it, the rest of the steps that are taken afterward will rely on it almost completely. Let this be a concept that is innovative, exciting and that allows for customer engagement, where everyone leaves it with an urge to keep track of what your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-14281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5_trending"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/14281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/comments?post=14281"}],"version-history":[{"count":1,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/14281\/revisions"}],"predecessor-version":[{"id":20025,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/14281\/revisions\/20025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media\/14325"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media?parent=14281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/categories?post=14281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/tags?post=14281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}