{"id":13893,"date":"2019-04-18T13:00:28","date_gmt":"2019-04-18T11:00:28","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?post_type=magazine-entry&#038;p=13893"},"modified":"2019-04-25T12:09:13","modified_gmt":"2019-04-25T10:09:13","slug":"donuts-long-term-pop-up-store-at-principe-pio-in-madrid","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/donuts-long-term-pop-up-store-at-principe-pio-in-madrid\/","title":{"rendered":"Donuts Long-Term Pop-Up Store at Pr\u00edncipe P\u00edo in Madrid"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">After Donuts incredible on-going success with its first store in <\/span><a href=\"https:\/\/www.gopopup.com\/en\/magazine\/donuts-opens-its-first-pop-up-store-in-spain\" rel=\"noopener\"><span style=\"font-weight: 400;\">Diagonal Shopping Center in Barcelona<\/span><\/a><span style=\"font-weight: 400;\"> , Go\u2014PopUp has found the perfect pop-up store for its second location of this famous brand from Bimbo.<\/span><\/p>\n<p><a href=\"http:\/\/donuts.es\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Donuts<\/span><\/a><span style=\"font-weight: 400;\"> has been making its iconic and delicious Donuts since 1962 in Spain, when its founder visited the United States and discovered new innovative methods to create doughnuts. Yet, he was not authorized to bring the ingredients he saw in this trip. Instead, he made a unique formula that applied to the standards set in Spain, using different flours and a variety of other ingredients that eventually led to the formation of the iconic Donuts. Every year 250 million Donuts are consumed in the country alone, this means 8 Donuts every second!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After more than 50 years delivering these delicious sweets, it was undoubtedly the time to open the brand\u2019s own stores where everyone could come and have a better look at the different flavours and toppings to choose from.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectives<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find a target group matching pop-up location in Madrid<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start with a short-term store with the option to convert to long-term<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach old and new customers throughout live communication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Launch and sell new products from Donuts <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Donuts wanted to find a second long-term spot in another top location within Spain, after its first store located in Barcelona, which opened at the end of last year. The goal for opening another brick and mortar location was to increase customer engagement with the personalization of its delicious products and create reliability as a new go-to Donuts destination in Madrid. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe are very satisfied with the welcome our first store has had. That\u2019s why we are looking to open in Madrid so that more Donuts fans can live a unique and irresistible experience.\u201d <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Patricia Ibarra, Senior Brand Manager at Donuts<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>Actions<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivering the perfect pop-up stand location in Pr\u00edncipe P\u00edo in Madrid<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Negotiation of properties features, budgets and contracts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Work with Influencers for maximum media attention<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Go\u2014PopUp<\/span><span style=\"font-weight: 400;\"> found the ideal pop-up location in Madrid at Pr\u00edncipe P\u00edo, one of the top shopping destinations in Spain\u2019s capital. Located close to Gran Via, the Royal Palace and the Madrid Rio, the shopping centre is giving Donuts\u2019 \u2018Oh My Donuts\u2019 store, a great amount of traffic, as it receives over 11.5 Million visitors each year. Let alone it also has its own metro station, making one of the most accessible and unique multi-brand destinations in the city. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The stores grand opening featured Mario Vaquerizo, a popular artist from Madrid, whose culinary skills were previously shown with his appearance in Masterchef Celebrity 3. At the day of the event, he personalized three Donuts with a variety of tasteful toppings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13892\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid.jpg\" alt=\"\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid.jpg 1500w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-300x200.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-768x512.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Results<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaging customer with product customization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reaching new national and international clients<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continuity with brick and mortar stores for Donuts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Created huge buzz and media attention with quality coverage <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The location set up by Go\u2014PopUp stands in the middle of one of the shopping center\u2019s main halls in between big brands stores, making it truly unmissable. It offers its clients the opportunity to personalize the Donuts of choice with a variety of toppings, covertures, and fillings. For the very first time as well, they will be able to try the Donuts ice cream from the classic Bomb\u00f3n and Glac\u00e9 flavours. The Donuts store in Madrid delivers overall a very sweet and round experience, everyone with a sweet tooth won\u2019t be able to miss! <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13895\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-2.jpeg\" alt=\"\" width=\"3173\" height=\"1662\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-2.jpeg 2560w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-2-300x157.jpeg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-2-768x402.jpeg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2019\/04\/Donuts-Long-Term-Pop-Up-Store-at-Pr\u00edncipe-P\u00edo-in-Madrid-2-1024x536.jpeg 1024w\" sizes=\"auto, (max-width: 3173px) 100vw, 3173px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In search of the perfect store format and location? We are here to help you! Contact one of our experts to make you pop-up store ideas come to life.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\">\u00a0<a class=\"btn btn-primary btn-lg bg-turquoise\" href=\"https:\/\/www.gopopup.com\/en\/aboutus\/\" rel=\"noopener\">Contact our Experts<br \/>\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>More information <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Paseo de la Florida, 2, 28008 Madrid<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monday-Saturday from 10:00 to 22:00<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sunday from 11:00 to 22:00<\/span><\/p>\n<p><a href=\"http:\/\/donuts.es\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/donuts.es\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Media Coverage <\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can read more about this tasty experience at <\/span><a href=\"https:\/\/www.elle.com\/es\/living\/elle-gourmet\/a27062578\/donuts-tienda-madrid\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Elle<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.timeout.es\/madrid\/es\/noticias\/donuts-abre-su-primera-tienda-en-madrid-040319\" rel=\"noopener\"><span style=\"font-weight: 400;\">Time Out<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/madridsecreto.co\/donuts-abre-su-primera-tienda-en-madrid\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Madrid Secreto<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.cosmopolitan.com\/es\/consejos-planes\/planes-ocio\/g20935944\/mejores-donuts-madrid\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cosmopolitan<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.revistainforetail.com\/noticiadet\/principe-pio-acoge-la-primera-tienda-de-donuts-en-madrid\/e864e82cb9b4501bbd63647f1a2582ca\" rel=\"noopener\"><span style=\"font-weight: 400;\">inforetail<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1131762054305\/donuts-abre-tienda-madrid-prescriptor-famoso-mario-vaquerizo.1.html\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marketing News<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After Donuts incredible on-going success with its first store in Diagonal Shopping Center in Barcelona , Go\u2014PopUp has found the perfect pop-up store for its second location of this famous brand from Bimbo. Donuts has been making its iconic and delicious Donuts since 1962 in Spain, when its founder visited the United States and discovered new innovative methods to create doughnuts. Yet, he was not authorized to bring the ingredients he saw in this trip. Instead, he made a unique formula that applied to the standards set in Spain, using different flours and a variety of other ingredients that eventually [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4_success-stories"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/13893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/comments?post=13893"}],"version-history":[{"count":0,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/13893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media\/13897"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media?parent=13893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/categories?post=13893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/tags?post=13893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}