{"id":12677,"date":"2017-11-17T13:33:08","date_gmt":"2017-11-17T12:33:08","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net\/?post_type=magazine-entry&p=12677"},"modified":"2021-04-07T17:40:11","modified_gmt":"2021-04-07T15:40:11","slug":"venca-opens-its-first-digital-experience-pop-up-store-in-spain-in-zaragoza","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/venca-opens-its-first-digital-experience-pop-up-store-in-spain-in-zaragoza\/","title":{"rendered":"VENCA’S FIRST DIGITAL POP-UP IN SPAIN"},"content":{"rendered":"

Venca’s first digital pop-up in Spain took place in the city of Zaragoza. \u00a0Venca is fashion e-commerce for women and launched its new winter collection with a digital space. Customers could see and touch products. Buy online\u00a0and choose to receive it at home within the next 48h.<\/p>\n

Zaragoza was the city\u00a0Venca<\/a><\/span>\u00a0chose to inaugurate its first pop-up in Spain. The pop-up was in the shopping\u00a0centre of Puerto Venecia<\/a><\/span>. A playful surrounding to create a surprising experience while launching a new fashion collection.<\/p>\n

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\/\/Venca Digital Experience<\/strong><\/h3>\n

The pop-up concept aimed to launch unique fashion experience elements: Look & Touch \/ \u00a0Shop & Enjoy \/ Shop More & Carry Less.\u00a0<\/em><\/p>\n

Venca digital experience wanted to be the fashion experience leading the consumer to touch the garments and have fun combining them. Buying from a digital locker without carrying bags. It was possible to interact with iPads and win free looks. Meet stylists and influencers who ensured to provide visitors with a great time. Last but not least, Venca wanted to share with consumers the latest fashion trends.<\/p>\n

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The pop-up aims to offer a 360-degree phygital experience through weekly workshops, upload looks on the different social media platforms, and become part of Venca’s virtual community.<\/p>\n

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Visiting the pop-up, customers found the latest collection and designs adapted to the different needs of women. Venca’s first digital pop-up in Spain, in the city of Zaragoza, is just the first destination. More pop-up stores will visit other cities in Spain throughout 2018. The tour has been organized with the support of Go\u2014PopUp.<\/p>\n

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“This new concept allows us to bring the brand and the collection closer to our users, discover the latest trends in a digital environment, and offer them something new and different every day. In an accessible and very competitive way.” <\/em><\/p>\n

Ana Rosell\u00f3, Marketing Director of Venca<\/em><\/p>\n

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\/\/Venca Pop-Up Container Store \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h3>\n

Go\u2014PopUp and our partner designed and produced Venca Container Store.\u00a0<\/p>\n

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\/\/Main objectives<\/strong><\/h3>\n

The pop-up container’s main objective was the acquisition of new customers, among others:<\/p>\n