{"id":12093,"date":"2017-09-08T16:26:55","date_gmt":"2017-09-08T14:26:55","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net?post_type=magazine-entry&p=12093"},"modified":"2022-05-31T15:46:24","modified_gmt":"2022-05-31T13:46:24","slug":"how-to-guides-5-steps-to-open-a-pop-up-store-in-a-shopping-mall","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/how-to-guides-5-steps-to-open-a-pop-up-store-in-a-shopping-mall\/","title":{"rendered":"HOW TO LAUNCH A POP-UP IN A MALL"},"content":{"rendered":"

The main benefit of a shopping centre is the possibility to attract and retain large numbers of people simultaneously: how to launch a pop-up in a mall.<\/span><\/p>\n

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Shopping malls are a beautiful ecosystem for consumers as they enter the mall to look for different offers. Therefore, shopping centres are specialising in diversifying experiences by offering leisure, food, retail and more. It leads the consumer through a circuit of experiences, encouraging the general public to spend more time in the centre, recurrently. \u00a0The KPIs measured to understand the success of a mall are annual visits by season and by access points. The more traffic an area has, the more m2 are rented in the location, and of course, the higher the cost will be.<\/span><\/p>\n

If you are considering the possibility of launching your brand in a shopping centre, here are the 5 steps to open a pop-up in a mall:<\/span><\/p>\n

1. Define your budget<\/strong><\/h3>\n

You must develop a budget plan<\/strong> to have control over expenses and revenues. When renting a commercial space, you must also include in the expenses: availability of technology at the point of sale or the cost of qualified personnel. <\/span><\/p>\n

2. Define your objective<\/strong><\/h3>\n

If you are investing your time and resources in setting up a pop-up store, you should be clear about your goals<\/strong>: <\/span><\/p>\n