{"id":12005,"date":"2017-08-24T10:16:09","date_gmt":"2017-08-24T08:16:09","guid":{"rendered":"https:\/\/magazinetest.atomic4dev.net?post_type=magazine-entry&p=12005"},"modified":"2022-06-22T12:15:54","modified_gmt":"2022-06-22T10:15:54","slug":"arket-to-launch-a-flagship-in-london-and-an-e-commerce-site-2","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/arket-to-launch-a-flagship-in-london-and-an-e-commerce-site-2\/","title":{"rendered":"ARKET to launch a flagship in London and an e-commerce site"},"content":{"rendered":"

Arket<\/a>, H&M Group\u00a0seventh brand, officially launches tomorrow (August 25) with a flagship store in London and will start trading online in 18 European countries, with additional stores to follow in Brussels, Copenhagen and Munich.<\/p>\n

Arket means \u2018sheet of paper\u2019 in Swedish and its focus will be on sustainability, durability, and quality so you can expect simple, timeless and functional designs. The new Swedish brand has been raising consumer awareness since March, when it first began sharing images on its Instagram account.<\/p>\n

\u201cInstagram has provided social media marketers with a highly engaging platform where fans engage and react to authenticity above all else,\u201d said Andrew Higgins, director of marketing at visual marketing platform Pixlee. \u201cBeing able to showcase Arket in a fresh way, giving behind-the-scenes looks into the brand, and teasing out information has been an awesome way to build hype and awareness for the launch.\u201d<\/p>\n

Take a look at Arket\u00a0quality in simple, timeless and functional designs:<\/p>\n

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234023-420 – Silhouette: Straight – Department 2 Women Type 34 Dresses Product 234023 Material 420 Viscose – Photographer: @zoeghertner Stylist: @jodieabarnes Model: @saffronvadher_ #ARKET<\/a><\/p>\n

Una publicaci\u00f3n compartida de ARKET (@arketofficial) el