{"id":11964,"date":"2017-08-12T11:30:28","date_gmt":"2017-08-12T09:30:28","guid":{"rendered":"http:\/\/cms.gopopup.com\/?post_type=magazine-entry&p=11964"},"modified":"2021-03-10T16:15:44","modified_gmt":"2021-03-10T15:15:44","slug":"pop-up-on-the-road-birkenstock-box-arrives-in-ny","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/pop-up-on-the-road-birkenstock-box-arrives-in-ny\/","title":{"rendered":"Pop-Up on the road, Birkenstock Box arrives in NY"},"content":{"rendered":"

This July, Birkenstock embarked on a new project: a series of global pop-up stores, beginning in Germany (at Berlin\u2019s Bikini store) and now travelling around the United States.<\/p>\n

The pop-up concept, called Birkenstock Box, is a shipping container redesigned by the architectural firm Gonzalez Haase to function as a mobile store that will move around the globe.<\/p>\n

\"via

via Tendencias<\/p><\/div>\n

\u00a0Find the perfect pop-up space for your idea<\/a><\/p>\n

\"via

via Highsnobiety<\/p><\/div>\n

The container sits just outside, made of chrome metal and glass with a cork-lined interior display. As Murkudis says: \u201cIt is quite impressive and courageous for a brand like Birkenstock to try something entirely new\u2014not only on an aesthetic level but also with a vision. It\u2019s a one-of-a-kind project that involves so many talented people who created an answer to all these boring brand displays you normally find at department or concept stores\u2014and I see many of them when I\u2019m traveling.\u201d<\/p>\n

If you want to visit this amazing pop-up store concept, stay tuned to Birkenstock Instagram page or the hashtag #birkenstockbox!<\/p>\n

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Una publicaci\u00f3n compartida de Storey (@whatstorey)<\/a> el