{"id":11863,"date":"2017-08-08T11:37:08","date_gmt":"2017-08-08T09:37:08","guid":{"rendered":"http:\/\/cms.gopopup.com\/?post_type=magazine-entry&#038;p=11863"},"modified":"2017-10-02T15:12:38","modified_gmt":"2017-10-02T13:12:38","slug":"mallorca-is-hosting-new-balance-pop-up-store","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/mallorca-is-hosting-new-balance-pop-up-store\/","title":{"rendered":"Mallorca is hosting New Balance pop-up store"},"content":{"rendered":"<p>The US brand has opened a store in Mallorca Fashion Outlet Mall to offer its clothing of other seasons at lower prices for a limited period of time.<\/p>\n<p>Ephemeral stores serve to open up the market, try out new situations, present a specific product and retain loyalty to the brand&#8217;s customers. These stores are powerful marketing tools that fit every budget.<\/p>\n<p>In the case of the pop-up store that New Balance has established in Mallorca, the objective is to sell surplus products.<\/p>\n<p>New Balance has already experimented with the pop-up format on other occasions, such as the ephemeral NB9 shop installed in Harajuku:<\/p>\n<div id=\"attachment_11856\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11856\" class=\"size-large wp-image-11856\" src=\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2017\/08\/New-balance-apparel-popup-store-NB-9-in-Harajuku-1024x717.jpg\" alt=\"New balance apparel pop-up store NB 9 in Harajuku\" width=\"1024\" height=\"717\" srcset=\"https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2017\/08\/New-balance-apparel-popup-store-NB-9-in-Harajuku-1024x717.jpg 1024w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2017\/08\/New-balance-apparel-popup-store-NB-9-in-Harajuku-300x210.jpg 300w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2017\/08\/New-balance-apparel-popup-store-NB-9-in-Harajuku-768x538.jpg 768w, https:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2017\/08\/New-balance-apparel-popup-store-NB-9-in-Harajuku.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-11856\" class=\"wp-caption-text\">New balance apparel pop-up store NB 9 in Harajuku<\/p><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u00a0<a class=\"btn btn-primary btn-lg bg-turquoise\" style=\"text-decoration: none; padding-left: 30px; padding-right: 30px;\" href=\"https:\/\/www.gopopup.com\/en\/search\/Europe\/\" target=\"_blank\" rel=\"noopener\">Find the perfect pop-up space for your idea<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Create emotions, impact, surprise, and all this in a space that has expiration date from the moment of its birth. The pop-up format has no limits!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The US brand has opened a store in Mallorca Fashion Outlet Mall to offer its clothing of other seasons at lower prices for a limited period of time. Ephemeral stores serve to open up the market, try out new situations, present a specific product and retain loyalty to the brand&#8217;s customers. These stores are powerful marketing tools that fit every budget. In the case of the pop-up store that New Balance has established in Mallorca, the objective is to sell surplus products. New Balance has already experimented with the pop-up format on other occasions, such as the ephemeral NB9 shop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-11863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/11863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/comments?post=11863"}],"version-history":[{"count":0,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/posts\/11863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media\/11857"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/media?parent=11863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/categories?post=11863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/en\/wp-json\/wp\/v2\/tags?post=11863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}