{"id":11248,"date":"2017-05-17T11:21:12","date_gmt":"2017-05-17T09:21:12","guid":{"rendered":"http:\/\/cms.gopopup.com\/?post_type=magazine-entry&p=11248"},"modified":"2026-06-08T11:30:34","modified_gmt":"2026-06-08T09:30:34","slug":"chanel-opens-pop-up-store-in-saint-tropez","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/chanel-opens-pop-up-store-in-saint-tropez\/","title":{"rendered":"Chanel opens Pop-Up Store in Saint-Tropez"},"content":{"rendered":"

It’s not the first year that Chanel, the luxury brand, transforms the private mansion of\u00a0La Mistral\u00e9e in Saint-Tropez into a pop-up store. For the 8th year, the\u00a0French fashion icon has taken\u00a0up the residence and created an immersive experience for consumers during summer time in C\u00f4te d’Azur region<\/strong>.<\/p>\n

\"Chanel<\/a><\/p>\n

Mademoiselle herself used to reside in Saint-Tropez every summer and loved it. Karl Lagerfeld then picked the city for the venue for the brand’s cruise collection for 2011 and has returned annually ever since. This year, the ephemeral boutique will be open from April 22 to October 2nd. In July and August, the company will showcase their newest jewellery collection,\u00a0Coco Crush Fine<\/strong><\/a>\u00a0and\u00a0the\u00a0BOY \u2219 FRIEND watch collection<\/a>.<\/strong><\/p>\n

\"coco-crush-desk\"<\/a><\/p>\n

Find a space for your Pop-Up Store<\/a><\/p>\n

\"chanel\"<\/a><\/p>\n

Chanel has been using the pop-up concept for several years as a complement of e-commerce. From Singapur to Saint-Tropez, the brand is opening temporary stores all around the world. Last month, speaking to The Straits Times, the Managing Director of Chanel Singapore, Stephanie Nussmann, talked about the importance of human touch and how consumers are looking for \u201can experience that goes beyond the financial transaction\u201d.<\/strong><\/p>\n\n\t\t