{"id":11010,"date":"2016-01-09T23:59:42","date_gmt":"2016-01-09T22:59:42","guid":{"rendered":"http:\/\/cms.gopopup.com\/?post_type=magazine-entry&p=11010"},"modified":"2026-06-16T12:08:42","modified_gmt":"2026-06-16T10:08:42","slug":"pop-up-stores-success-stories","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/pop-up-stores-success-stories\/","title":{"rendered":"Pop-Up Stores Success Stories"},"content":{"rendered":"

Just a few days ago we celebrated our second-year anniversary. It’s been two great years helping brands to meet their objectives through a pop-up store. Since then, companies of all sizes and various sectors have relied on us to be their partners.<\/p>\n

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What’s exactly is the role of\u00a0Go\u2013PopUp? When does a brand plan to build a pop-up store? What reasons do they have? What goals do they pursue?<\/strong><\/p>\n

At\u00a0Go\u2013PopUp we have managed more than 700 spaces and helped hundreds of companies and young entrepreneurs to find the perfect temporary location for their brand. We have feedback from most of them and we can say that the satisfaction ratio is quite high. If a pop-up store has been organised with time and dedication, was well communicated, with realistic objectives and in a space with visibility and traffic- we specialise in that areas, the success is guaranteed. Not only for the sale but for the influx of attendees and increased visits on the web, which also serve to measure the success or failure of a pop-up store.<\/p>\n

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Here are some recent success stories of Go\u2013PopUp:<\/p>\n

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Leroy Merlin<\/strong><\/h2>\n

Objective:<\/strong>\u00a0Promote their decoration business line.<\/p>\n

Action<\/strong>:<\/strong> Pop-up store of decoration products\u00a0and communication actions with bloggers.<\/p>\n

Results:<\/b>\u00a0More than 250 people attended to the workshop and more than 1,000 people came to the pop-up store.<\/p>\n

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Kelme<\/b><\/h2>\n

Objective<\/strong>:<\/b>\u00a0Repositioning the brand; reaching and connecting with a younger audience.<\/p>\n

Action<\/strong>:<\/b> Pop-up store in Madrid’s centre to sell Kelme sneakers during 3 days\u00a0and communication action with bloggers.<\/p>\n

Results:<\/b>\u00a0More than 250 units of sneakers were sold and internet stockout.<\/p>\n

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El Ganso<\/b><\/h2>\n

Objective<\/strong>:<\/b>\u00a0Stock <\/b>clearance of last season’s products.<\/p>\n

Action<\/strong>:<\/b>\u00a0It was the first Pop-up store of El Ganso at \u00a0Barcelona’s centre. Another one is coming soon! You’ll be the first to know.<\/p>\n

Results<\/b>:<\/strong>\u00a0More than 700 visitors, an average ticket of 2 products per purchase\u00a0and an 85% of last season’s stock was sold.<\/p>\n

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Happy Socks<\/b><\/h2>\n

Objective<\/strong>:<\/strong>\u00a0Test a new market.<\/p>\n

Action<\/strong>:<\/strong> Pop-up store at Born district, Barcelona, during Christmas campaign for two years in a row. There will be a third one!<\/p>\n

Results<\/b>:<\/strong>\u00a0Market penetration and sales increase during the period of the Pop-up. The pop-up was a success and since then, Happy Socks has opened several physical stores in Barcelona.<\/p>\n

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Kenay Home<\/b><\/h2>\n

Objective<\/strong>:<\/strong> Test several markets.<\/p>\n

Action:<\/strong>\u00a0Pop-up tour around different cities in Spain.<\/p>\n

Results:<\/strong>\u00a0Since the success of November’s Pop-up in Barcelona,\u00a0Kenay is opening a new store.<\/p>\n

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If you are thinking about establishing an ephemeral store, the first thing you have to ask yourself is “what for?”. Getting rid of overstock and showcasing a new product or service are the more common ones, but there are many other reasons for why to rent a space for a few days and open a pop-up store.<\/strong>\u00a0Here are the main ones:<\/p>\n

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