1. Vanessa, what makes your store B-LAGE<\/a> unique?<\/strong><\/p>\n The concept is unique and anyone who wants to visit the store has to step off the beaten track as the store is tucked away in a side street. I wanted to create a space where one can always discover something new and where people can meet offline. It is a platform for all the various segments of the creative industries like design and media, bringing them to customers who appreciate products outside of the high street brands.<\/p>\n B-LAGE<\/a> is also not your classical pop-up location. It is not a vacant space waiting to be rented but a network. The store does not see a single vacant day as I am in the space myself with my own label VANEWONDERLAND<\/a>. B-LAGE<\/a> is my atelier, my shop and my office whenever I do freelance work as a pr-consultant. In the times when I don’t rent out the store to pop-ups, the space is a concept store showcasing products by different German and European designers, whose products you will hardly find anywhere else.<\/p>\n 2. \u00a0Why did you decide to rent out your space to pop-up people?\u00a0<\/strong><\/p>\n For years I have been part of a “network of makers”, as I call it, meeting new people with great ideas and unique products that hardly get any exposure because not enough people know the “scene” or simply don’t care.<\/p>\n My own label was sort of a side project for four years while studying and working a job in pr in \u00a0Barcelona, Cologne or today Hamburg. It was always a bit of a hobby, but one that drove me and opened up the door to the creative scene.<\/p>\n The demand for pop-up stores has grown immensely over the last couple of years, however, there are not enough spaces to adequately meet this need. When a friend told me about this space, I took the opportunity and decided to open a store, not only for my own products and ideas, but for everybody who wants to use it as a platform to show their work.<\/p>\n 3. Can you tell us about a personal extraordinary pop-up moment?<\/strong><\/p>\n Rather than any specific moment it was a whole period of my life, i would call special. It was the time when I was living in Barcelona, still a university student, that inspired me the most. That was six years ago and pop-up galleries, shops, markets and events were appearing on every corner of the city. Two years later I opened my own pop-up store in the midst of unique lingerie and sex-toys at Diane-Sophie Durigon in her magical store called\u00a0“Le Pop Lingerie” in Cologne Ehrenfeld.<\/p>\n 4. What role will temporary stores play in a city like Hamburg in the future?<\/strong><\/p>\n Retail is a tough market and it isn’t getting any easier with the expansion of online retail. Many shops in Hamburg operate both offline and online in order to reach a local clientele as well as customers who don’t live in the city.<\/p>\n Pop-up stores create an alternative for retailers by introducing tools like flexible rents, foreseeable cost and increased attention for a particular brand or product within a short period of time. All of those factors will play an important role in the future.<\/p>\n Online we are bombarded with product ads and offers, leading to an ever growing craving for a more tactile shopping experience, that has become a bit of a scarcity in our fast times where visiting a store has come close to planning your summer vacation. I took it upon myself \u00a0to filter the existing offers, to host a unique selection of products and events in my own shop. This way, I can always be in charge of who is renting the store and when while simultaneously using it for my own ideas.<\/p>\n Thank you, Vanessa!<\/strong><\/p>\n <\/p>\n You got inspired and would like to rent Vanessa’s B-LAGE? Come this way<\/a>.<\/strong><\/p>\n <\/p>\n Photo credits in order of appearance: title by Paul Pack, 1+2 by Vanessa Janneck, 3 by Paul Pack, 4 by Uta Gleisner<\/p>\n <\/p>\n Where to find us:<\/strong><\/p>\n![\"3151-fotos-laden-go-popup---b-lage-32\"](\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2016\/04\/3151-fotos-laden-go-popup-b-lage-32.jpg\")
<\/a>![\"3155-fotos-laden-go-popup---b-lage-36\"](\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2016\/04\/3155-fotos-laden-go-popup-b-lage-36.jpg\")
<\/a><\/p>\n![\"B-LAGE_Credits-Uta_Gleiser\"](\"http:\/\/magazinetest.atomic4dev.net\/wp-content\/uploads\/2016\/04\/B-LAGE_Credits-Uta_Gleiser.jpg\")
<\/a><\/p>\n