{"id":10171,"date":"2016-02-18T12:34:14","date_gmt":"2016-02-18T11:34:14","guid":{"rendered":"http:\/\/cms.gopopup.com\/?post_type=magazine-entry&p=10171"},"modified":"2017-11-22T18:09:40","modified_gmt":"2017-11-22T17:09:40","slug":"kanye-drake-gwyneth-celebrity-pop-ups-everywhere","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/en\/kanye-drake-gwyneth-celebrity-pop-ups-everywhere\/","title":{"rendered":"Kanye, Drake, Gwyneth: Celebrity Pop-Ups Everywhere"},"content":{"rendered":"

As pop-up experts we’re constantly looking for new trends within the creative retail and marketing scene. The latest discovery? Celebrity pop-ups everywhere! Here are some observations of the business they call pop-up.<\/strong><\/p>\n

#1 \u00a0Big News Coming Up<\/strong><\/span><\/p>\n

Usually a celeb popping up means there’s a next big thing in the pipeline.\u00a0With less than two weeks till Drake’s fourth studio effort \u00bbViews From The 6\u00ab drops, Drizzy\u00a0is brought his “Views” to New York City for a pop-up shop on April 18.<\/span><\/p>\n

\"drake-popup-ny\"<\/a>\u00a9 \u00a0hypebeast.com<\/p>\n

 <\/p>\n

Kanye West \u00bbThe Life of Pablo\u00ab pop-up opened in March and fans flocket to get exklusive merch of his new clothing line of the same name as the upcoming album.<\/p>\n

\"Life-of-Pablo-Kanye-West-Pop-Up-New-York-08-1200x800\"<\/a><\/strong><\/p>\n

\u00a9 \u00a0mashable.com<\/p>\n

 <\/p>\n

#2\u00a0Very Short Notice<\/strong><\/span><\/p>\n

Another noticable thing is them releasing the news on very short notice \u2013 often only a day ahead of opening\u00a0\u2013 playing into the pop-up concept of \u00bbhere today, gone tomorrow\u00ab. Here are Drake’s and Kanye’s ominous announcement about the NYC event they released to their 31,4 million (Drake) and 22 million (Kanye) followers.<\/p>\n

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NYC TODAY #VIEWS<\/a>
Powered by @beatsbydre<\/a> pic.twitter.com\/KGxVm8EnTy<\/a><\/p>\n

— Drizzy (@Drake) April 18, 2016<\/a><\/p><\/blockquote>\n