The new phygital era of shopping malls
We all know how much retailers from all around the world are now accelerating plans to adapt to a new, post-pandemic reality. It's time for a new phygital era of shopping malls, where phygital means a perfect match between the physical and digital experience. Shopping malls need to reconsider their
4 crazy spaces you can rent in Barcelona
Sometimes you just need that space. The "wow" one. Either because you need to impress your guests, or unveil a secret company event. We're going to show you 4 of the craziest spaces you can rent in Barcelona: no matter which kind of action you're going to launch, there's something
That provocative pop-up restaurant in Madrid
To rent central locations in busy cities and offer surprising experiences: this is the case of Lamucca's first pop-up restaurant, located on the iconic Paseo de Recoletos in Madrid. Ding Dong, as it is called, is an example of ephemeral architecture and marketing applied to the food and drink sector,
5 amazing spaces for your pop-up shop in Berlin
Berlin is very well known for its lively shopping life. It is often called the paradise of shopping lovers, the place where you can find everything you need. That’s why it’s also very common to find fascinating pop-up stores from the most various brands. To help you make yours come
Go—PopUp joins the #MWC22 with two engaging stands
165 countries, 4 days and 1,500 exhibitors: these are the numbers expected at this years’ edition of the Mobile World Congress. The leading global meeting for the connectivity and tech innovation sector will open its doors in Barcelona next Monday, attracting more than 100.000 attendees. We are excited to share that