{"id":7462,"date":"2015-11-20T14:36:08","date_gmt":"2015-11-20T13:36:08","guid":{"rendered":"http:\/\/cms.gopopup.com\/?post_type=magazine-entry&p=7462"},"modified":"2022-05-26T23:12:54","modified_gmt":"2022-05-26T21:12:54","slug":"jeans-come-true-gebrueder-stitch-pop-up-store","status":"publish","type":"post","link":"https:\/\/magazinetest.atomic4dev.net\/de\/jeans-come-true-gebrueder-stitch-pop-up-store\/","title":{"rendered":"Jeans Come True – Gebr\u00fcder Stitch Pop-Up Store"},"content":{"rendered":"

by Katja Feldmeier<\/p>\n

In borderline-mad, out-of-control celebration of the newly opened Gebr\u00fcder Stitch pop-up shop<\/a> in Berlin Mitte, we feature this extraordinary custom-made jeans brand and the two Austrian string-pullers behind it. Confetti simply doesn\u2019t cut it anymore.<\/p>\n

\n
\n<\/div>\n
\nJetzt Ladenfl\u00e4chen entdecken<\/a>\n<\/div>\n
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\n<\/div>\n

 <\/p>\n

Berlin am Arsch – Boldness Beats\u00a0Boredom<\/b><\/p>\n

Flashy colors, strong language, in-your-face kitsch.
\nNot even a slight hint of that typical minimalist style muting each and every recent store opening<\/a> in Berlin, especially the ones in Mitte. Understatement is the new boring. \u00bbBerlin am Arsch\u00ab<\/a>, the store’s name provocantly postulates what has been masticated by many, made fun of by few. Amusingly, the slogan works on so many levels, yep, just give it that extra second of thought.<\/p>\n

\"Arschsalon<\/a><\/p>\n

The non-conformists. Bright colours, rough language and lots of frill – \u00a0the pop-up fully contrasts most newly opened stores in Berlin with muted colours and minimalistic attitudes.<\/strong><\/p>\n

\"Arschsalon<\/a><\/p>\n

Brothers in crime. \u00bbNo not by blood. Our name, \u00a0like the bright colors, stands for our re-interpretation of a traditional craft. It also shows our individuality, nonconformism, our drop-out backgrounds and a certain fuck-it-attitude, we like to call our own.\u00ab<\/strong><\/p>\n

 <\/p>\n

<\/div>\n
If there is Humour, there is Heart<\/b><\/div>\n
\n

Mike and Moriz say it loud, say it clear, bring a fresh perspective to the city, to their pop-up in M\u00fcnzstra\u00dfe 5, to retail. And don\u2019t be fooled by appearences or dirty jokes either, what might look like an eccentric brand, is a truly social and ecological endeavor at its core. And funny! When has Berlin lost its humour? Maybe Mike and Moriz brought it back in their suitcases from Vienna.<\/span><\/p>\n

\"Arschsalon<\/a><\/p>\n

The bright neon floor doesn’t exactly scream organic. What counts, is not how green you appear on the outside, but how green your business is on the inside.<\/strong><\/p>\n

 <\/p>\n

Is it Worth it? Let Them Work it<\/strong><\/p>\n

Their brand also reminds us of a very inconvenient truth – a jeans that cost us 9,99 \u20ac, cost someone else much more: their health, their exploited labour, their water, their youth and the sad list goes on and on. But Mike and Moriz have not started their business to moralize or point fingers, they are simply aware and go down a different path. <\/span><\/p>\n

Starting with organic cotton yarn, production in Austria, fair pay for employees, avoidence of toxic waste, to offering a repair service for your old jeans, they are working hard to break the vicious cycle of the wasteful blue jeans.<\/span><\/p>\n

\"Gebr\u00fcder<\/a><\/p>\n

Green washing, no actually green washing!<\/strong><\/p>\n

 <\/p>\n

The hardest Button to Button – Made to fit You<\/b><\/p>\n

Go\u2014PopUp: <\/b>Bros, please tell us, what it means to get a custom-made jeans? What’s the process like?<\/span><\/p>\n

Mike: <\/b>It means, that we welcome you to our lab. Together, we choose one out of 10 fabrics, decide on the wash, the thread colour, the buttons, the leather details and the embroidery.<\/span><\/p>\n

\u00a0\"Customize<\/a><\/strong><\/strong><\/p>\n

Moriz: <\/b>We can adjust cut and style completely to your needs: from the Mick-Jagger skinny jean, to the wide legged Marlene, Art-Garfunkel bellbottom to the urban cyclist\u2019s Velo-Stitch. Anything goes. The classical cowboy or 501 are amongst our standards.<\/span><\/p>\n

 <\/p>\n

Where to find the bros<\/strong><\/p>\n

Arschsalon<\/a>
\nM\u00fcnzstra\u00dfe 5
\n10178 Berlin<\/p>\n

Mo – Sa
\n11:00 – 20:00
\nphone:\u00a0030 233 54 173
\nOpen till 29. February 2016<\/p>\n<\/div>\n

 <\/p>\n

Where to find us<\/b><\/p>\n

gopopup.com<\/a><\/span><\/p>\n

facebook.com\/gopopup<\/a><\/span><\/p>\n

@gopopupcom<\/a><\/span><\/p>\n

#gopopup<\/a><\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

by Katja Feldmeier In borderline-mad, out-of-control celebration of the newly opened Gebr\u00fcder Stitch pop-up shop in Berlin Mitte, we feature this extraordinary custom-made jeans brand and the two Austrian string-pullers behind it. Confetti simply doesn\u2019t cut it anymore. Jetzt Ladenfl\u00e4chen entdecken   Berlin am Arsch – Boldness Beats\u00a0Boredom Flashy colors, strong language, in-your-face kitsch. Not even a slight hint of that typical minimalist style muting each and every recent store opening in Berlin, especially the ones in Mitte. Understatement is the new boring. \u00bbBerlin am Arsch\u00ab, the store’s name provocantly postulates what has been masticated by many, made fun of […]<\/p>\n","protected":false},"author":1,"featured_media":7471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/posts\/7462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/comments?post=7462"}],"version-history":[{"count":1,"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/posts\/7462\/revisions"}],"predecessor-version":[{"id":19929,"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/posts\/7462\/revisions\/19929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/media\/7471"}],"wp:attachment":[{"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/media?parent=7462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/categories?post=7462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinetest.atomic4dev.net\/de\/wp-json\/wp\/v2\/tags?post=7462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}